Sales and Marketing Director

AI summary

Glaten Nova Limited is hiring a commercially driven Sales and Marketing Director to lead revenue growth, market expansion and customer acquisition in the E-Waste Industry. The role involves developing sales and marketing strategy, building strategic partnerships and leading high-performing teams. The position is based in Niger State, Nigeria.

• Senior leadership role driving overall sales and marketing strategy
• Focus on the E-Waste Industry with revenue and market expansion targets
• Covers sales, business development, marketing and customer retention
• Requires strategic thinking combined with strong execution ability
• Based in Niger State, Nigeria

Original source description

Job Success Profile: The successful candidate will be a commercially driven leader capable of transforming the company's sales and marketing function into a significant engine forrevenue growth, market expansion, customer acquisition and long-term profitability. The individual must combine strategic thinking with strong execution, possess excellent commercial judgment, and demonstrate a proven ability to build relationships, win business and lead high-performing teams. Job Purpose The role will lead initiatives to increase revenue, expand market share, acquire and retain customers, develop strategic partnerships, strengthen the company's brand position and build a high-performing sales and marketing function in the E-Waste Industry. The Sales & Marketing Director is responsible for developing and executing the company's overall sales, marketing, business development and commercial growth strategy. The position holder will be accountable for achieving agreed revenue, profitability, customer acquisition and market expansion targets while ensuring that sales and marketing activities align with the company's overall strategic objectives. Key Responsibilities: Sales Strategy & Revenue Growth: Develop strategies to achieve and exceed sales and profitability targets. Develop key account management strategies for major customers. Develop sales forecasts, pipelines and revenue projections. Drive the conversion of qualified leads into profitable business. Establish effective sales processes, methodologies and reporting systems. Establish sales targets, revenue objectives and performance KPIs. Develop and implement the company's annual and long-term sales strategy. Monitor sales performance and take corrective action where required. Review pricing, commercial proposals and sales strategies to maximize profitability. Identify new revenue streams, products, services and market opportunities. Business Development: Develop and maintain relationships with strategic clients, partners and stakeholders. Lead negotiations for major commercial opportunities and strategic partnerships. Identify opportunities for geographical expansion and market penetration. Establish strategic alliances, partnerships and distribution channels. Develop and maintain a robust business development pipeline. Monitor competitors, market trends and industry developments. Identify and pursue new business opportunities across existing and emerging markets. Develop proposals, bids, tenders and commercial presentations. Marketing Strategy: Develop marketing campaigns that generate qualified leads and support revenue growth. Coordinate market research and customer intelligence initiatives. Oversee digital marketing, social media, content marketing, email marketing and other promotional activities. Manage external marketing agencies, consultants and service providers where applicable. Monitor marketing campaign performance and return on investment. Develop marketing materials, presentations, brochures and other commercial collateral. Develop and execute the company's integrated marketing strategy. Lead brand positioning, corporate communications and market visibility initiatives. Ensure consistency of the company's brand across all communication channels. Customer Acquisition & Retention: Strengthen customer retention and relationship management initiatives. Develop cross-selling and upselling strategies. Monitor customer satisfaction and address recurring customer concerns. Develop strategies for acquiring new customers and increasing customer lifetime value. Establish systems for collecting and analyzing customer feedback. Ensure key customers receive appropriate levels of engagement and support. Market Intelligence & Competitive Analysis: Identify changes in customer needs, market conditions and industry trends. Conduct regular market and competitor analysis. Monitor competitor pricing, products, services and positioning. Provide management with insights and recommendations for strategic decisions. Identify emerging risks and opportunities within the company's target markets. Sales & Marketing Team Leadership: Build, lead and develop a high-performing sales and marketing team. Set individual and team performance targets. Develop succession and talent development plans for key commercial roles. Establish clear KPIs and performance expectations. Foster a culture of accountability, innovation, customer focus and continuous improvement. Motivate the team to achieve and exceed commercial targets. Identify training and development requirements: for team members. Conduct regular performance reviews and coaching sessions. Commercial Planning & Budget Management: Prepare and manage the Sales & Marketing annual budget. Evaluate the ROI of sales and marketing investments. Ensure resources are allocated to high-performing markets and channels. Monitor departmental expenditure and ensure cost-effectiveness. Approve commercial activities within delegated authority. Reporting & Performance Management: Present commercial performance and strategic recommendations to senior management. Prepare monthly, quarterly and annual sales and marketing reports. Ensure timely reporting of risks, opportunities and performance gaps. Develop dashboards and management reports for commercial performance. Track revenue, sales pipeline, conversion rates, customer acquisition and retention metrics. Provide accurate sales forecasts and market projections. Cross-Functional Collaboration: Collaborate with senior management on corporate strategy and business expansion. Work closely with Finance to manage revenue, pricing, profitability and commercial performance. Partner with HR on sales and marketing workforce planning, recruitment and capability development. Work with Procurement and Supply Chain teams where commercial opportunities require operational support. Collaborate with Operations to ensure customer commitments are effectively delivered. Key Performance Indicators (KPIs) The Sales & Marketing Director will be evaluated against agreed KPIs, including: Business development opportunities generated. Achievement of annual sales targets. Qualified leads generated. Market share growth. Sales conversion rate. Customer satisfaction and Net Promoter Score, where applicable. Customer retention rate. Sales pipeline value and quality. Achievement of departmental budget. Sales team productivity. Brand awareness and market visibility. New customer acquisition. Strategic partnerships established. Gross profit and contribution margin. Marketing campaign ROI. Cost of customer acquisition. Revenue growth percentage. Qualifications & Experience: Education: A Master's degree/MBA or relevant professional qualification is an advantage. Bachelor's degree in Marketing, Business Administration, Economics, Sales, Management or a related discipline. Professional Experience: Experience: in strategic account management, business development and partnership development. Experience: working with corporate, institutional or high-value clients is desirable. Demonstrable track record of achieving significant revenue and business growth. Experience: managing and developing high-performing commercial teams. Minimum of 5 years' experience: in a senior sales, marketing or commercial leadership role. Minimum of 8–12 years' progressive experiencein sales, marketing, business development or commercial management. Required Competencies: Strategic & Commercial: Strong negotiation and influencing skills. Customer and market orientation. Business development and revenue generation. Market analysis and competitive intelligence. Financial and commercial acumen. Strategic thinking and commercial awareness. Leadership: Coaching and mentoring. Strong people leadership and team-building skills. Change management. Decision-making and accountability. Performance management. Technical: Sales pipeline and CRM management. Sales forecasting and analytics. Business proposal and tender development. Digital marketing and marketing analytics. Budget management. Microsoft Office/Google Workspace and relevant CRM platforms. Personal Attributes: Strong relationship-management skills. Strong communication and presentation skills. Entrepreneurial mindset. Innovative and proactive. High level of integrity and professionalism. Results-oriented. Resilient and adaptable. Ability to work under pressure and meet demanding targets. Key Working Relationships: Internal: IT / Digital Managing Director / CEO Supply Chain Human Resources Finance & Accounts Executive Management Legal & Compliance Procurement Operations External: Vendors and service providers Industry associations Strategic partners Marketing agencies and consultants Government/regulatory stakeholders where applicable Customers and key accounts N1,000,000 per month. How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria Lagos State and 1 other location Lagos State , Surulere Sales and Marketing Director job vacancies in Nigeria