Lifecycle Marketing Manager

AI summary

Renmoney is hiring a Lifecycle Marketing Manager to lead data-driven customer journeys, focusing on portfolio management and experimentation. The role requires 3 years experience and a BA/BSc/HND, based in Lagos, Nigeria. Full-time position in the banking/financial services sector.

• Own end-to-end lifecycle journeys across all products
• Run experiments with control groups to prove incremental impact
• Partner with Product, Data Science, and BI to improve retention and CLV

Original source description

Lifecycle Marketing Manager at Renmoney July, 2026 | MyJobMag Login Signup Employers Nigeria Ghana Kenya Nigeria South Africa UK Jobs Career Advice Post Job Search for Jobs Abia Abuja Adamawa Akwa Ibom Anambra Bauchi Bayelsa Benue Borno Cross River Delta Ebonyi Edo Ekiti Enugu Gombe Imo Jigawa Kaduna Kano Katsina Kebbi Kogi Kwara Lagos Nasarawa Niger Ogun Ondo Osun Other Oyo Plateau Rivers Sokoto Taraba Yobe Zamfara Administration / Facilities Agriculture / Agro-Allied Art / Crafts / Languages Aviation / Aerospace Banking Bursary and Scholarships Caregiver / Nanny / Social Workers Catering / Confectionery Construction and Site Engineering Consultancy Content, Editorial and Journalism Customer Care, Success and Service Data, Business Analysis and AI Driving Education: / Teaching / Training Engineering / Technical Environment Health and Safety Finance / Accounting / Audit Food, Beverage and Hospitality General Graduate Jobs Human Resources / HR ICT / Computer Insurance Internships Janitorial Services Legal and Regulatory Logistics Manufacturing Marketing and Communication Media Production and Entertainment Medical / Healthcare NGO/Non-Profit Oil and Gas, Energy and Mining Pharmaceutical Procurement / Store-keeping / Supply Chain Product Management Project and Program Management Real Estate Research and Development RFP / RFQ / EOI Risk Management and Compliance Sales and Business Development Science Security / Intelligence Shipping and Maritime Sports, Fitness and Personal Care Strategic and Top Management Travels and Tours UX, Design and Architecture Volunteer BA/BSc/HND First School Leaving Certificate MBA/MSc/MA NCE OND Others PhD/Fellowship Professional Certificate Secondary School (SSCE) Vocational Close Detailed Search X Send this job to a friend Type the email of your friend Enter your email Type Your Email Message I think you may be interested in this position - Lifecycle Marketing Manager at Renmoney. This is the link: https://www.myjobmag.com/job/lifecycle-marketing-manager-renmoney-1?utm_source=email_friend. Copy and paste link on browser if link is not working. Check it out! X Did you notice an error or suspect this job is scam? Tell us. Enter your email Type Your Message Lifecycle Marketing Manager at Renmoney View Jobs in Banking / Financial Services / View Jobs at Renmoney Posted: Jul 16, 2026 Deadline: Not specified Save Email @gmail.com @yahoo.com @outlook.com At Renmoney, we believe finance should be simple, useful and accessible to everyone. That’s what makes us really passionate about leveraging data driven insights to help us understand you better and build useful financial products for your personal and business needs - like convenient loans to help you do more today, savings to keep you on track for your goals and investments that’ll generate more money for you. Read more about this company Lifecycle Marketing Manager Job Type Full Time Qualification BA/BSc/HND Experience: 3 years Location Lagos Job Field Sales and Business Development The position We're hiring a hands-on Lifecycle Marketing Manager to build and run the data-driven journeys at the heart of our shift from ad hoc campaigns to portfolio management, treating our customer base as a portfolio to grow, not a list to blast. You'll own end-to-end execution of our lifecycle journeys across every product, run disciplined experiments with control group holdouts to prove real incremental impact, and partner with Product, Data Science, and BI to lift retention, CLV, and reactivation. This is an execution and ownership role reporting into the Head of Retention & Lifecycle Marketing, who owns the overall portfolio strategy and segment priorities. You will take that direction and turn it into live, well measured programs, owning the craft, the build, and the results of the journeys you run. What You'll Do Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in app, including onboarding, activation, cross sell, upgrade, renewal, and win back journeys mapped to product and lifecycle stage. Work within our portfolio management model by building journeys that close specific portfolio gaps, including dormant user activation, product upgrades, loan renewal, and cross sell. Build and operate everything in your engagement platform, including journeys, segments, data requirements, QA, frequency caps, and governance. Run a rigorous experimentation program using A/B testing, multivariate testing, and control group holdouts, measuring incrementality rather than just opens and clicks. Automate what works into always on programs and retire what does not. Measure and report performance, including cohort retention, funnel conversion, CLV signals, and campaign ROI. Help build out our SME and B2B lifecycle by developing nurture journeys for SME customers. Partner with Data Science and BI on customer segments, churn signals, and the data feeding automation. Collaborate with Product and Growth teams to align messaging, data quality, and regulatory requirements. Requirements: What you bring Required: Minimum of 3 years' experience: in Lifecycle Marketing, CRM, or Retention. Experience: in fintech or financial services is a strong advantage. Proven hands-on experience: with Customer.io or comparable lifecycle marketing platforms. You have built and launched customer journeys yourself, not just briefed them. Strong understanding of experiment design and control group or holdout measurement, with the ability to assess incremental business impact rather than campaign level metrics alone. Strong analytical skills with experience: segmenting data, conducting basic analysis, understanding attribution, and working with analytics or BI tools such as Mixpanel, Power BI, and spreadsheets. Solid project management and cross functional collaboration skills, with the ability to work effectively with Product, Data Science, and BI teams while managing multiple lifecycle initiatives. Nice to have: Experience: across both B2C and SME or B2B lifecycle marketing programs. Familiarity with mobile engagement, WhatsApp Business, and deliverability best practices. Experience: interpreting statistical results from marketing experiments. Experience: with attribution tools such as AppsFlyer. Understanding of the Nigerian consumer and SME landscape. This job is perfect for you if you Have a passion for building and optimizing customer lifecycle journeys. Enjoy turning customer data into measurable growth opportunities. Thrive in experimentation and use data to validate decisions. Can manage multiple campaigns and projects while maintaining attention to detail. Enjoy collaborating across Product, Growth, Data Science, and BI teams to improve customer outcomes. You will not enjoy this job if you Prefer working on one off campaign instead of building scalable, always on customer journeys. Are uncomfortable using data, experimentation, and performance metrics to guide decisions. Prefer highly structured environments with limited ownership. Struggle to manage multiple priorities in a fast-paced environment. Check how your CV aligns with this job Method of Application Interested and qualified? Go to Renmoney on apply.workable.com to apply Build your CV for free. Download in different templates. Share Save Email Report Get new Sales and Business Development jobs like this on Telegram. Subscribe on Telegram Send your application Your Name Your Email Your Phone Number Your Current Location Abia Abuja Adamawa Akwa Ibom Anambra Bauchi Bayelsa Benue Borno Cross River Delta Ebonyi Edo Ekiti Enugu Gombe Imo Jigawa Kaduna Kano Katsina Kebbi Kogi Kwara Lagos Nasarawa Niger Ogun Ondo Osun Other Oyo Plateau Rivers Sokoto Taraba Yobe Zamfara Subject of your Application Your cover letter Attach your CV/Doc View All Vacancies at Renmoney Back To Home Jobs You Might Be Interested in Sales Partner at Hall 7 Real Estate Limited Van Sales Representative at Total Data Limited Sales Manager at Softhills Limited Phone Call Marketer Telesales Agent at Ombrella Insure Entry-Level Sales Representative (Automotive Products) at Milemaster Integrated Services Founding Operations & Growth Manager at LearnSpeakly Business Development Executive at Safe Nest Cooperative System Limited Cashier / Pharmacy Assistant at Destella Pharmacy Client Staff Relationship Officer at Whip Smart Service Providers Limited Sales Executive Officer (Real Estate) at Synergy HR Solutions Limited Senior Business Development Manager at Total Data Limited Business Development Manager at Total Data Limited Sales Officer at First Ally Field Sales Officer Find Your Dream Job! 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