Territory Development Manager

AI summary

COWAS International Trading Limited is hiring a Territory Development Manager in Lagos for a fast-growing feminine intimate care and wellness brand. This is a full-time, field-based role focused on expanding retail coverage, building strong trade partnerships, and driving in-store execution across pharmacies, beauty stores, wellness outlets, and general trade channels. The position suits a commercially minded, relationship-driven professional who can develop territory plans, manage accounts, and support brand visibility and consumer education.

• Full-time field-based role in Lagos
• Focus on expanding retail footprint in FMCG/wellness channels
• Requires strong relationship-building and commercial skills
• Involves territory planning, account management, and trade execution
• Opportunity to work with an international FMCG distribution company

Original source description

Territory Development Manager at COWAS International Trading Limited ⏲ Aug 7, 2026, 8:05 AM ⋕ View all Manufacturing & Production jobs COWAS was first established in the United Kingdom in 2008. Due to the need for a home-based distributor of international brands in the African Market, with a unique edge of fully knowing the African consumers, COWAS was then established in Nigeria in 2017. Over the years, our growth has been tremendous both in revenue and in manpower. We like to describe ourselves as an evolving company that is constantly keeping up with business trends in the marketplace.We are creating Africa’s largest distribution network for global-facing FCMG Brands whilemaking international-level luxury accessible and affordable for African consumers. From surveys and research conducted by our team of experts, we understand the needs and preference of local consumers for a plethora of fast-moving consumer goods. Hence, we are uniquely positioned to guide a brand trying to gain presence in Africa from the manufacturer and place it in the premium segment of Nigerian consumer market. We envisage that in the coming future, we will be Africa’s largest distribution company for diverse international goods and services across the continent. We are recruiting to fill the position below: Job Title: Territory Development Manager Location: Lagos Employment Type: Full-time Job Summary A fast-growing feminine intimate care and wellness brand committed to improving women’s health, confidence, and well-being through innovative, high-quality products. This is a field-based role for a self-starter who thrives on building new business, developing strong retailer relationships, and creating marketing momentum from the ground up. We are seeking an energetic, commercially minded, and relationship-driven Territory Development Executive to help expand our retail footprint, strengthen trade partnerships, ensure excellent in-store execution and drive sustainable growth across pharmacies, beauty stores, wellness outlets, and selected general trade channels within assigned territories then scale up to environs. Key Responsibilities: Territory & Account Development: Manage trade credit responsibly and ensure timely follow-up on outstanding payments. Develop and implement territory development plans aimed at increasing outlet coverage and market penetration. Expand the active customer base by securing new business opportunities across relevant retail channels. Identify, map, prioritize, recruit, and activate new retail accounts within the assigned territory. Identify emerging channel opportunities and recommend growth initiatives. Account Management: Manage the complete account lifecycle, including prospecting, onboarding, product placement, replenishment, and account growth. Resolve customer concerns and trade-related issues promptly and professionally. Strengthen account productivity through regular engagement, relationship building, and business development activities. Monitor stock levels across accounts and drive timely product replenishment. Build sustainable reorder habits among customers to ensure continuous product availability. Trade Execution & Visibility: Execute trade marketing initiatives and deploy merchandising materials according to company standards. Conduct product knowledge training sessions for pharmacy assistants, beauty advisors, wellness consultants, and retail staff. Monitor compliance with execution standards and report findings regularly. Ensure products are correctly merchandised, priced, and visible across all active retail outlets. Brand Advocacy & Consumer Education: Support consumer activation programs, product demonstrations, sampling activities, and awareness campaigns within key accounts. Serve as a professional ambassador of the brand in all customers and trade interactions. Foster retailer confidence in the brand through continuous education: and engagement. Communicate product benefits, category insights, and brand value propositions effectively to retailers and stakeholders. Reporting & Market Intelligence: Prepare and submit accurate daily, weekly, and monthly territory performance reports. Provide actionable insights that support commercial decision-making and territory growth. Monitor competitor activities, pricing strategies, promotional initiatives, and distribution patterns within the territory. Maintain up-to-date records of account activity, outlet coverage, sales performance, and reorder trends. Identify market opportunities, business risks, and emerging trends and communicate them promptly to management. Key Performance Indicators (KPIs) Product availability and distribution coverage. Timeliness and accuracy of reporting. Number of new accounts opened and activated. Growth in active outlet coverage. Reorder frequency and account productivity. Sales and sell-through performance within the territory. Trade execution and merchandising compliance scores. Collection and management of trade receivables. Requirements: Education: A Bachelor’s Degree in any discipline, however, a background in health-related sciences such as pharmacy, nursing, nutrition, biological sciences, is an advantage Experience: A proven record to build productive trade relationships Experience: working with startup brands, emerging businesses or market development initiatives is an added advantage A 2-4 Years of experience: in field sales, account creation and managing Practical commercial capability and field execution within consumer-centric industries 2-4 years of experience: in Feminine hygiene, intimate care or women’s wellness, maternal care, OTC pharmaceuticals, nutraceuticals, or consumable healthcare Technical Skills: Excellent relationship-building and stakeholder management and engagement skills Proficiency in Microsoft Suites and commercial functions with Social Media platforms such as WhatsApp, telegrams, Meta etc. Ability to work independently and effectively manage a growing territory with minimal supervision An excellent communicator with the ability to discuss intimate care and wellness products professionally and with clarity Strong knowledge of the local pharmacy, beauty, wellness, and retail landscape A strong territory development and acquisition capability Excellent planning, reporting, and follow-through skills Strong commercial awareness and understanding of retail and distribution dynamics Inter-personal Skills: We are looking for candidates who are: Relationship-oriented and skilled at building trust Qualified candidates that reside in Lagos Passionate about women’s health and wellbeing Willingness and ability to spend most working hours in the field engaging customers and developing accounts Due to the intimate nature of the product category and the importance of authentic consumer understanding in trade engagements, female candidates with a genuine interest in women’s health and wellness are encouraged to apply. Disciplined, detail-oriented, and committed to consistent execution Entrepreneurial mindset and capable of treating the territory assigned to them as a business Resilient, proactive, and energized which should reflect in creating new opportunities Why Join us? We provide career growth and development opportunities within a fast-expanding organization. An opportunity to contribute to a purpose-driven brand focused on women’s health and wellbeing. We offer a dynamic and entrepreneurial work environment with an opportunity to build and shape market presence in a high-growth category. How to Apply Interested and qualified candidates should submit their CV and a brief cover letter to: [email protected] usingTerritory Development Manager – Lagos" as the subject of the mail. Application Deadline: 29 August, 2026 View all Jobs in Nigeria Lagos State Territory Development Manager job vacancies in Nigeria