Social Media & Growth Specialist (Automotive Rent-to-Own)
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Seeking a Social Media & Growth Specialist for an automotive rent-to-own company in Ikeja, Nigeria. Responsible for managing social media platforms, creating content, generating leads, and running paid ad campaigns on Facebook and TikTok. Requires 2+ years experience and proficiency in CapCut, Canva.
- Salary: ₦150,000 per day
- Full-time position in Ikeja, Nigeria
- 2+ years experience required
- Expertise in Facebook/TikTok ads and video editing
Description
Social Media & Growth Specialist (Automotive Rent-to-Own) Back to results Social Media & Growth Specialist (Automotive Rent-to-Own) Daouns NIG LTD Ikeja - 33 minutes ago trabajosdiarios.com Apply on the partner's website This job offer is not available in your country Job description Salary: ₦150,000 per day Job Type: Full-time Working experience: 2 years [Key Responsibilities 1. Social Media Management Manage day-to-day operations across Facebook, TikTok, Instagram, X (Twitter), and WhatsApp Business . Maintain a consistent posting schedule of high-quality images, short-form videos, and engaging copy to maximize reach and brand awareness. Foster community engagement by actively interacting with followers to build a strong, reliable brand reputation. 2. Content Creation & Strategy Develop content strategies aligned with our business goals and market trends. Capture "on-the-ground" footage, including vehicle delivery ceremonies, client testimonials, office operations, and maintenance center activities to showcase transparency and trust. Produce high-quality short videos and marketing posters using CapCut, Canva , and similar tools. Stay ahead of local trends, holidays, and cultural events to launch timely and effective marketing campaigns.3. Lead Generation & Customer Engagement Serve as the first point of contact by promptly responding to social media DMs and comments. Infiltrate and engage in local driver communities, ride-hailing (Bolt/Uber) forums, and taxi association groups to promote our rent-to-own programs. Systematically collect and track lead information, ensuring a smooth handoff to the sales team for conversion.4. Paid Advertising (Performance Marketing) Take full ownership of Facebook Ads and TikTok Ads management—from setup to scaling. Conduct A/B testing on creatives and audience targeting to continuously optimize Cost Per Acquisition (CPA) and increase inquiry volume.[Requirements] 1. Experience: 2+ years of experience in social media management or digital advertising, preferably in the automotive, fintech, or ride-hailing industry in Nigeria. 2. Technical Skills: Proven ability to run successful paid ad campaigns on Facebook and TikTok. Proficiency in mobile video editing (CapCut) and design (Canva) is essential.3. Market Insight: Deep understanding of the Nigerian social media landscape and the unique communication style required to engage with professional drivers.4. Communication: Fluent in English with the ability to write compelling, persuasive copy that resonates with the local audience.5. Results-Oriented: A proactive mindset focused on meeting and exceeding lead generation KPIs. Apply on the partner's website Menu All jobs New Search Events Bookmarks CV Login