Trade Marketing Specialist - Agency
AI summary
KingMakers is hiring a Trade Marketing Specialist to bring BetKing to life across its agent network in Lagos. The role focuses on trade marketing execution, agency branding, activations, and GTM support, with 3-5 years of relevant experience required. This is a full-time, hybrid role in the marketing and communication field.
- 3-5 years experience in trade, field or retail marketing required.
- Full-time, hybrid role based in Lagos.
- Hands-on role involving shop activations, roadshows and brand visibility.
- Uses Canva for trade marketing materials.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in retail, Trade Marketing Specialist, Field MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Trade Marketing Specialist - Agency evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to KingMakers and the role in Not specified.
- Add concrete examples related to retail, Trade Marketing Specialist, Field Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Trade Marketing Specialist - Agency role in retail, Trade Marketing Specialist?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research KingMakers before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
KingMakers is the leading sports and digital entertainment platform company across the African continent. We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individua... Read more about this company Trade Marketing Specialist - Agency Job Type Full Time , Hybrid Qualification Experience: 3 - 5 years Location Lagos Job Field Marketing and Communication About the role The Trade Marketing Specialist, Agency is where our brand meets the market. You will bring BetKing to life across our agent network, from shop signage and in-shop visibility through to activations, roadshows and product launches on the ground. This is a hands-on, execution-focused role for someone who is as comfortable in a planning session with Product and Marketing as they are standing in a shop, checking that the branding has landed the way it should. You will spend real time in the field, close to our agents and Regional Teams, and you will see the results of your work in every shop you walk into. What you will do Trade marketing execution: Coordinate and execute Agency marketing initiatives across regions, keeping them aligned with brand and commercial objectives. Drive agency branding, including shop signage and in-shop visibility materials, and deliver on-ground activity such as shop activations, roadshows and localised promotions, including new shop openings and relaunches. Agent and community engagement: Work with Regional Teams, Grandmasters and Master Agents to deepen grassroots engagement and build trust across the network. Product go to market: Support the planning and execution of GTM launches across the Agency channel. Partner with Product, Marketing, Operations and Regional Teams to turn GTM plans into field-ready execution, and coordinate agent-facing communications, training materials and in-shop assets so that launches land on time and drive adoption at shop level. Creative and design support: Design trade marketing materials including posters, flyers, banners, activation creatives and basic digital assets, using tools such as Canva, and adapt centrally developed assets for local and regional execution. Performance, insight and reporting: Track and report on the effectiveness of activations and campaigns, monitor execution quality in the field, and feed insight from agents and Regional Teams back to Product and Marketing to shape future campaigns. Maintain accurate records of materials, activations and regional deployments. Cross-functional collaboration: Work with central Marketing to protect brand consistency, and partner with Operations and Regional Teams so that marketing activity supports commercial goals such as stakes growth and agent retention. What success looks like: Activations, campaigns and branding delivered on time and to standard across your regions. Consistent in-shop brand visibility and execution quality across the agent network. GTM launches landing in the field with strong agent awareness and adoption. Clear, usable field insight flowing back to Product and Marketing. Trade marketing activity visibly supporting stakes growth and agent retention. Requirements: 3 to 5 years of experience: in trade, field or retail marketing, ideally in a high-volume agent, distributor or dealer-led environment such as betting, telecoms, FMCG or financial services. A track record of executing on-ground activations, campaigns and branding across multiple locations. Strong coordination skills, with the ability to run several campaigns and regions in parallel without losing the detail. Confidence working with a distributed field network and building trust with agents and partners. Hands-on design capability, with working knowledge of Canva or an equivalent tool to produce on-brand materials. Strong written and verbal communication skills in English. Willingness to travel regularly across Nigeria. The right to work in Nigeria. Nice to have: Experience: supporting product go to market launches through a retail or agent channel. Familiarity with the Nigerian betting and gaming landscape. Working knowledge of Adobe Creative Suite. Experience: using field data and feedback to shape campaign decisions. Fluency in relevant local languages. Benefits: Up to 25 Days Leave Daily Free Lunch Pension Contribution Transportation 13th Month Health Insurance Life Insurance. Check how your CV aligns with this job Method of Application Interested and qualified? Go to KingMakers on jobs.workable.com to apply Build your CV for free. Download in different templates.