Job in Nigeria
Digital Marketing & Social Media Specialist
AI job insight
AI job insight
Awa Lawa Limited is hiring a full-time Digital Marketing & Social Media Specialist in Lekki, Lagos, reporting to the CEO. The role owns social media, paid campaigns, content, SEO and growth across major platforms while ensuring ARCON and responsible-gaming compliance.
- Own social media and paid campaigns across Instagram, Facebook, X, TikTok, WhatsApp and Telegram.
- Plan weekly content, including draws, promotions, market questions, short videos, live sessions and polls.
- Run campaigns on Meta, X, TikTok and Google while tracking acquisition costs and ad spend.
Source Jobzilla Nigeria
Salary Competitive monthly salary, based on experience, plus performance bonuses tied to growth targets.
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StateLagosCityNot specifiedContractFull TimePosted2026-10-30Close dateNot specifiedExperienceNot specifiedSourceJobzilla NigeriaAddress13b Charles Ifeanyi, Lekki, Lagos
digital marketingsocial mediapaid advertisingcontent marketingSEOgaming marketingLagosfull timeinternshiptechnologyfinancedigital marketing specialist
AI summary
Awa Lawa Limited is hiring a full-time Digital Marketing & Social Media Specialist in Lekki, Lagos, reporting to the CEO. The role owns social media, paid campaigns, content, SEO and growth across major platforms while ensuring ARCON and responsible-gaming compliance.
- Own social media and paid campaigns across Instagram, Facebook, X, TikTok, WhatsApp and Telegram.
- Plan weekly content, including draws, promotions, market questions, short videos, live sessions and polls.
- Run campaigns on Meta, X, TikTok and Google while tracking acquisition costs and ad spend.
- Ensure ARCON, licence and platform compliance with responsible-gaming messaging.
- Deliver weekly performance reports and monthly reviews to the CEO.
- On-site role in Lekki with some flexibility.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Competitive monthly salary, based on experience, plus performance bonuses tied to growth targets. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, technology, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LagosThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing & Social Media Specialist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Awa Lawa Limited and the role in Lagos.
- Add concrete examples related to internship, technology, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing & Social Media Specialist role in internship, technology?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lagos under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Awa Lawa Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Digital Marketing & Social Media Specialist at Awa Lawa Limited
⏲
Oct 29, 2026, 8:19 AM
⋕
View all Marketing & Digital Marketing jobs
Awa Lawa Limited is recruiting suitably qualified candidates to fill the position below:
Job Title: Digital Marketing & Social Media Specialist
Location: 13b Charles Ifeanyi, Lekki, Lagos (on-site, with some flexibility)
Employment Type: Full-time
Reports to The CEO
Role Summary
We are hiring one person to run social media and digital marketing
You will own our brands' online presence, paid campaigns, and growth numbers.
Key Responsibilities
- Social media management:
- Set and track budgets, cost per sign-up, cost per first deposit, and return on ad spend.
- Reply to comments and DMs within agreed hours, and pass complaints and payment issues to customer support.
- Manage advertiser approvals and gambling pre-authorisation on each platform, and keep ad accounts in good standing.
- Grow followers, engagement and community, including live sessions and polls. Paid advertising
- Plan and publish a weekly content calendar: winner announcements, draw reminders, market questions, promos, and short videos.
- Run all our accounts on Instagram, Facebook, X (Twitter), TikTok, WhatsApp Channels, and Telegram, with a separate voice for each brand.
- Plan, launch and optimise paid campaigns on Meta, X, TikTok, Google and other networks that allow gaming ads.
- Growth and digital marketing:
- Work with influencers, bloggers and content creators, and support the affiliate and referral programmes.
- Make sure every post and ad carries the right 18+ and responsible-gaming messaging, and never targets minors.
- Brief and produce graphics, short videos, reels and copy, using in-house tools or freelancers.
- Keep each brand's look, tone and messaging consistent across all channels. Compliance and responsible gaming
- Plan launch campaigns, promotions and seasonal pushes such as football season and festive draws. Content and creative
- Follow ARCON advertising rules, licence conditions, and each platform's gambling policy.
- Never promise guaranteed wins, and never explain how winners or prizes are chosen. Say only that draws are fair and computer-run.
- Own SEO and website content, working with the developers.
- Run SMS, email and WhatsApp campaigns to bring back players and convert the waitlist.
- Reporting:
- Send a weekly performance report and a monthly review with spend, results, and next steps.
- Track the analytics on every platform and the tracking links on the websites.
- What success looks like:
- Reporting: Weekly report sent on time, every week
- Share of waitlist members who sign up and deposit at launch
- Measure what we track: Compliance: Zero rejected ad accounts or regulatory complaints.
- Retention: Repeat ticket buyers and active users brought back by campaigns.
- What we track: In the first 90 days, you should have both brands' calendars, ad accounts, and weekly reports running.
- New players and sign-ups from social and paid channels.
- After that, you will be measured on: Measure Audience growth: new followers and engagement rate per brand, per platform acquisition
- Cost efficiency: waitlist conversion, cost per sign-up, and cost per first deposit.
- Requirements and Skills
- Must have:
- SEO, Google Analytics 4, and Meta Pixel setup.
- Comfortable with numbers: reads analytics, tracks conversions, and reports clearly.
- Understands the rules for gaming ads, or can learn them fast.
- A degree or certificate in marketing, communications, or a related field.
- A portfolio of past campaigns with real results.
- Experience with sports betting, lottery, or prediction-market brands.
- Hands-on experience with Meta Ads Manager, X Ads, and TikTok Ads, including managing a monthly budget.
- Strong written English and a good feel for Nigerian internet culture, including Pidgin and current trends.
- Knowledge of influencer and affiliate marketing, SMS marketing, and WhatsApp marketing.
- Can make good content quickly using Canva, CapCut, or similar tools.
- Nice to have 4+ years running social media and paid digital campaigns in Nigeria, ideally in gaming, betting, fintech, or consumer apps.
- What we offer
- A monthly ad budget and the tools you need to do the job.
- Room to build the marketing function.
- Competitive monthly salary, based on experience, plus performance bonuses tied to growth targets.
- How to Apply
- Interested and qualified candidates should send their CV, a short cover note, and two or three examples of campaigns they ran, with their results to:
- [email protected]
- using "Digital Marketing & Social Media Specialist" as the subject of the email.
- Application Deadline:
- 12th November, 2026.
- View all Jobs in Nigeria
- Lekki and 1 other location
- Lekki
- ,
- Lagos State
Source and provenanceSource: Jobzilla Nigeria. Last checked: 2026-11-01.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.