Area Sales Manager - Non Food
AI job insight
AAVA Brands is recruiting a full-time Area Sales Manager - Non Food to lead field sales in Benin, Edo. The role covers distributor and retailer sales, dealer and stock management, market development, weekly reporting, and sales team leadership.
- Full-time role requiring at least 3 years of traditional sales operations experience.
- Experience in FMCG sales and strategic sales processes is required.
- Secondary sales must reach at least 60% of primary sales.
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AAVA Brands is recruiting a full-time Area Sales Manager - Non Food to lead field sales in Benin, Edo. The role covers distributor and retailer sales, dealer and stock management, market development, weekly reporting, and sales team leadership.
- Full-time role requiring at least 3 years of traditional sales operations experience.
- Experience in FMCG sales and strategic sales processes is required.
- Secondary sales must reach at least 60% of primary sales.
- Coordinate distributors, semi-wholesalers and retailers within assigned territories.
- Develop sales strategies, dealer networks, pricing, promotions and market growth plans.
- Lead field sales staff and oversee training, productivity, assets and weekly stock checks.
- Bachelor's Degree / HND preferred.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, Sales managementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in EdoThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Area Sales Manager - Non Food evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to AAVA Brands and the role in Edo.
- Add concrete examples related to sales, retail, Sales management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Area Sales Manager - Non Food role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Edo under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research AAVA Brands before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
AAVA Brands Ltd, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Ltd), has been proudly serving Nigeria since 1890 and connects world class brands to the Nigerian consumer, every day.
Area Sales Manager - Non Food
Job Type: Full Time
Qualifications
Experience
3 years
Location: Abuja
,
Edo
City
Benin
Job Field: Sales and Business Development
Primary Objective
An Area Sales Manager is responsible for the sale of company products in a specified geographical area.
He leads and coordinates the sales activities of the Field Sales Supervisor and Field Sales Executive within his area to achieve agreed objectives of outlet coverage, call frequency, merchandizing recommendations and best in class numeric and weighted distribution at both the wholesale and retail channels.
Principal Accountabilties and Responsibilties
Develop sales and marketing strategies to drive sales growth in the assigned area.
Primarily responsible to achieve the Primary & secondary sales targets within the assigned territory/Brands by ensuring distribution to all KD/WS, Semi Wholesalers and Retailers in the allotted territory.
To deliver secondary sales as per norm which is minimum of 60% of primary sales Achieve targets through FMCL sales team.
Drive debt control as per company policy.
Implementation of company policies, systems, BTL / promotional activities.
Weekly reporting to HO FSS, VFSS & FSE wise secondary sales, no of calls made, Productive call & drop size.
Dealer wise closing stocks
Competition activities and Pricing.
Weekly reconciliation with all KD/WS with FSS, VFSS & FSE.
Dealer Management
Stock Management: Verification of physical inventory on weekly basis, FEFO, Ordering, Pricing compliance, Timely submission of dealer claims/issuing of schemes and Objection handling.
Market Development: Expand number of dealers, wholesalers & retailers as aligned with respective NSM/Brand
Team Management: Controls, Efficiency, Productivity, Training and Joint market workings
Company asset management: Van utilization, Tab deployment and utilization.
Person Specifications
Minimum of 3 years’ experience of traditional sales operations.
Experience working in a FMCG sales environment where understanding of strategic sales process and the steps necessary to drive sales results is required;
Minimum of a Bachelor`s Degree / HND preferred
Excellent interpersonal, and communication (oral and written);
Ability to work independently and as part of a virtual team where open, collaborative communication is expected;
Exhibits personal traits of curiosity, modesty, achievement orientation, and conscientiousness;
Team player that is creative, process oriented, and committed
Excellent knowledge and use of Basic MS Office Suites (Excel, PowerPoint and Word).
Check how your CV matches this job
Method of Application
- Interested and qualified? Go to
- AAVA Brands on aavabrands.com
- to apply
- Build your CV for free.
- Download in different templates.