Area Sales Representative
AI summary
BIC Nigeria is hiring an Area Sales Representative based in Lagos to drive retail redistribution, outlet coverage, and sales growth for BIC products. The role involves territory planning, customer acquisition, promotion execution, and achieving volume and value targets. The ideal candidate should be results-oriented, analytically strong, and able to work autonomously.
- Field sales role focused on retail redistribution and outlet coverage in Lagos
- Targets include numeric distribution, new outlet listings, and sales volume/value
- Requires strong analytical, negotiation, and relationship-building skills
- Autonomous role with regular performance reviews against agreed targets
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- PreferredCV evidence that matches Area Sales RepresentativeUse the summary and description to highlight related achievements.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Area Sales Representative evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to BIC Nigeria and the role in Not specified.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Area Sales Representative role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research BIC Nigeria before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
Area Sales Representative (Lagos) at BIC Nigeria
⏲
Sep 28, 2026, 12:04 PM
⋕
View all Manufacturing & Production jobs
BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team.
We are recruiting to fill the position below:
Job Title: Area Sales Representative
Location: Lagos
Main Responsibilities / Tasks
Efficient retail redistribution of all BIC products and effective coverage of relevant outlets in the assigned sales areas
Responsible for the growth of BIC business in the Sales Area recruits’ new customers and enhance satisfactions of existing customers.
Seek new sales opportunities within designated sales areas.
Develop coverage Plan for the territory.
Regularly review of performance with the regional managers and customers in line with agreed target.
Flawless promotion execution and POSM deployment
Generate sales order and ensure delivery of products in the assigned sales areas and outlets
Flawless implementation of SFA and other projects in sales areas.
Key Performance Indicators
Strong Numeric and Weighted Distribution of BIC products in region.
Speed to shelf and high impact visibility
Achieves coverage plan and number of new outlets listing
Frequency of orders and cash collection
Achieving sales targets; Volume and Value
Complex Criteria:
Professional skills:
D - Analytic, accurate and quick interpretation of figures
R - Business and results oriented with proven negotiation skills
R - Hard working, rigorous, well organized and able to work autonomously
R - Able to identify new sales opportunities
D - Understand needs of customers and provide solution lead
R - Ability to complete assigned task within a short period of time
Personal skills:
R - Ability to analyze and provide clear recommendations
R - Build strong relationships with both key external and internal customers
D - Able to influence and persuade others to take a specific course of action
R - A self-starter, working under their own initiative... and a completer/finisher
R - Energy and passion for achievement of own commitments and delivering company objectives
R - Good communication skills (writing & verbal)
How to Apply
Interested and qualified candidates should:
Click here to apply online
View all Jobs in Nigeria
Lagos State
Area Sales Representative job vacancies in Nigeria