Brand & Content Strategist (Digital Marketing)
AI summary
Krystal Digital is hiring a Brand & Content Strategist to lead brand positioning, SEO, content strategy, and performance marketing across digital channels. The role focuses on strengthening the company's online presence, driving audience retention, and managing campaigns on LinkedIn, X, and other platforms. Candidates need a degree in Marketing or Communications and 2–4 years of digital marketing experience.
- Hybrid role based in Nigeria with broad digital marketing ownership
- Focus on brand strategy, SEO, content, and performance marketing
- Primary platforms are LinkedIn and X, with supporting presence on Instagram, Facebook, and TikTok
- Requires 2–4 years of proven digital marketing experience
- Data-driven role using Google Analytics, Meta Business Suite, and LinkedIn/X analytics
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in strategist, content, digital marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand & Content Strategist (Digital Marketing) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Krystal Digital and the role in Not specified.
- Add concrete examples related to strategist, content, digital marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Hot Nigerian Jobs; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Hot Nigerian Jobs
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Brand & Content Strategist (Digital Marketing) role in strategist, content?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Krystal Digital before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
We're looking for a Brand & Content Strategist to shape and protect how our company shows up online, in the media, and at the events that matter to our industry.
You'll be the driving force behind our public image, earning media coverage, building our presence across all social media platform particularly on LinkedIn and X (Twitter), and making sure anyone searching for us or our products finds us first.
This role is less about chasing new leads and more about deepening the relationship we already have with our audience turning visitors into repeat visitors, and our website into the definitive destination for our products.
Key Responsibilities
- Develop and execute a brand positioning strategy that keeps the company top-of-mind in its industry
- Develop product messaging and unique value propositions (UVP) that resonate with our target audience
- Own SEO strategy for the corporate website and all product pages, optimizing content, structure, and metadata for visibility
- Plan, launch, and optimize performance marketing campaigns (paid and organic) to drive high-quality traffic to the website and products
- Design content and engagement strategies focused on retaining existing customers and repeat website visitors
- Build nurture content (email, social, on-site) that keeps the audience engaged after first contact
- Plan and manage content calendars aligned with brand and business goals
- Create compelling, brand-aligned content (text, graphics, video) for the website, blog, social media, and email
- Collaborate with the design team on high-quality visuals and promotional materials
- Maintain consistent tone, messaging, and brand identity across every channel
- Lead the company's presence on LinkedIn and X (Twitter) as primary platforms, with supporting presence on Instagram, Facebook, and TikTok as needed
- Plan and execute campaigns that build community, drive engagement, and reinforce brand authority
- Respond to audience interactions promptly and professionally, protecting brand voice at every touchpoint
- Identify and pursue media coverage opportunities press features, interviews, guest contributions, industry roundups
- Identify and secure event sponsorships and speaking opportunities that boost brand visibility and credibility
- Track return-visit rates and time-on-site across the company's digital properties
- Track KPIs including media mentions, share of voice, website traffic, organic search performance, and audience retention
- Prepare monthly performance reports with insights and actionable recommendations
- Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn/X analytics) to monitor trends and refine strategy
- Interpret metrics and turn data into clear, actionable recommendations
- Run content marketing initiatives that help the brand attract and engage its audience
- Design and execute email marketing flows by nurturing, automation, and conversion of leads
- Apply basic SEO principles to improve organic visibility
- Manage CRM and marketing automation tools to support the customer journey
- Run PPC campaigns and manage budgets for maximum ROI
- Qualification and
Experience
Bachelor’s Degree in Marketing, Communications, or a related field.
2-4 years of proven
in a digital marketing role.
Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).
Strong copywriting, storytelling, and content creation skills.
Data-driven mindset with the ability to translate analytics into actionable strategies.
Ability to manage multiple projects, meet deadlines, and work collaboratively.
Skills & Competencies:
Performance Marketing & Campaign Management
Email Marketing (nurturing, automation, conversion)
Brand Strategy & Positioning
Public Relations & Media Relations
Event Sponsorship & Partnerships
LinkedIn & X (Twitter) Growth Strategy
Content Strategy & Development
SEO (corporate and product-level)
Customer Retention & Engagement Content
Social Media Management
Analytics & Reporting (Google Analytics, Meta Business Suite, platform analytics)
Copywriting & Visual Storytelling
Cross-functional Collaboration (design, product teams)
Brand Voice Consistency
Nice to Have:
Prior
marketing IT/tech products or services
Familiarity with marketing budget management
Basic design or copywriting skills.
N300,000 monthly.
Application Closing Date
7th October, 2026.
How to Apply
Interested and qualified candidates send their CV, including a link to their portfolio, to:
[email protected]
using the Job Title
as the subject of the mail.