Brand & Content Strategist (Digital Marketing)
AI summary
Krystal Digital is hiring a Brand & Content Strategist to own brand positioning, SEO, content strategy, social media presence, and performance marketing across digital channels. The role focuses on deepening audience relationships, driving organic visibility, and managing campaigns on LinkedIn, X, and other platforms. Candidates need 2–4 years of digital marketing experience and strong copywriting, analytics, and campaign management skills.
- Own SEO, content strategy, and brand positioning for corporate and product pages
- Lead LinkedIn and X presence with supporting Instagram, Facebook, and TikTok activity
- Run email marketing, PPC, and performance marketing campaigns end-to-end
- 2–4 years digital marketing experience and Bachelor’s degree required
- Hybrid role based in Nigeria
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in technology, marketing, contentThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand & Content Strategist (Digital Marketing) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Krystal Digital and the role in Not specified.
- Add concrete examples related to technology, marketing, content, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Brand & Content Strategist (Digital Marketing) role in technology, marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Krystal Digital before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
We're looking for a Brand & Content Strategist to shape and protect how our company shows up online, in the media, and at the events that matter to our industry.
This role is less about chasing new leads and more about deepening the relationship we already have with our audience turning visitors into repeat visitors, and our website into the definitive destination for our products.
You'll be the driving force behind our public image, earning media coverage, building our presence across all social media platform particularly on LinkedIn and X (Twitter), and making sure anyone searching for us or our products finds us first.
Key Responsibilities
- Own SEO strategy for the corporate website and all product pages, optimizing content, structure, and metadata for visibility
- Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn/X analytics) to monitor trends and refine strategy
- Identify and secure event sponsorships and speaking opportunities that boost brand visibility and credibility
- Design and execute email marketing flows by nurturing, automation, and conversion of leads
- Prepare monthly performance reports with insights and actionable recommendations
- Apply basic SEO principles to improve organic visibility
- Manage CRM and marketing automation tools to support the customer journey
- Maintain consistent tone, messaging, and brand identity across every channel
- Design content and engagement strategies focused on retaining existing customers and repeat website visitors
- Develop product messaging and unique value propositions (UVP) that resonate with our target audience
- Plan and manage content calendars aligned with brand and business goals
- Track KPIs including media mentions, share of voice, website traffic, organic search performance, and audience retention
- Develop and execute a brand positioning strategy that keeps the company top-of-mind in its industry
- Track return-visit rates and time-on-site across the company's digital properties
- Lead the company's presence on LinkedIn and X (Twitter) as primary platforms, with supporting presence on Instagram, Facebook, and TikTok as needed
- Create compelling, brand-aligned content (text, graphics, video) for the website, blog, social media, and email
- Respond to audience interactions promptly and professionally, protecting brand voice at every touchpoint
- Collaborate with the design team on high-quality visuals and promotional materials
- Run PPC campaigns and manage budgets for maximum ROI
- Run content marketing initiatives that help the brand attract and engage its audience
- Identify and pursue media coverage opportunities press features, interviews, guest contributions, industry roundups
- Build nurture content (email, social, on-site) that keeps the audience engaged after first contact
- Plan, launch, and optimize performance marketing campaigns (paid and organic) to drive high-quality traffic to the website and products
- Plan and execute campaigns that build community, drive engagement, and reinforce brand authority
- Interpret metrics and turn data into clear, actionable recommendations
- Qualification and
Experience
Strong copywriting, storytelling, and content creation skills.
2-4 years of proven
in a digital marketing role.
Bachelor’s Degree in Marketing, Communications, or a related field.
Ability to manage multiple projects, meet deadlines, and work collaboratively.
Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).
Data-driven mindset with the ability to translate analytics into actionable strategies.
Skills & Competencies:
LinkedIn & X (Twitter) Growth Strategy
Customer Retention & Engagement Content
Email Marketing (nurturing, automation, conversion)
Social Media Management
Public Relations & Media Relations
Analytics & Reporting (Google Analytics, Meta Business Suite, platform analytics)
Performance Marketing & Campaign Management
Content Strategy & Development
Cross-functional Collaboration (design, product teams)
Brand Voice Consistency
Copywriting & Visual Storytelling
Brand Strategy & Positioning
Event Sponsorship & Partnerships
SEO (corporate and product-level)
Nice to Have:
Familiarity with marketing budget management
Basic design or copywriting skills.
Prior
marketing IT/tech products or services
N300,000 monthly.
How to Apply
Interested and qualified candidates send their CV, including a link to their portfolio, to:
careers@krystalng.com
using the Job Title
as the subject of the mail.
Application
Deadline:
7th October, 2026.
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