Brand Manager (Beauty Portfolio)
AI summary
Alfred & Victoria Associates is hiring a Brand Manager (Beauty Portfolio) in Lagos to lead strategy, digital marketing, and commercial growth for its beauty and personal care products. The role involves brand planning, campaign management, e-commerce initiatives, and performance analysis. Candidates need a BA/BSc/HND and at least 5 years of relevant experience.
- Full-time brand management role focused on beauty and personal care portfolio
- Based in Lagos with strategic and digital marketing responsibilities
- Requires BA/BSc/HND and minimum 5 years experience
- Covers brand strategy, campaigns, e-commerce, and performance tracking
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, brand managerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand Manager (Beauty Portfolio) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Alfred & Victoria Associates and the role in Not specified.
- Add concrete examples related to sales, retail, brand manager, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Brand Manager (Beauty Portfolio) role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Alfred & Victoria Associates before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market.
Brand Manager (Beauty Portfolio)
Job Type: Full Time
Qualifications
BA/BSc/HND
Experience
5 years
Location: Lagos
Job Field: Marketing and Communication
Job Summary
The Beauty Portfolio Brand Manager will be responsible for managing and growing the company’s assigned beauty and personal care product portfolio.
The role combines strategic brand management, creativity, commercial insight, digital marketing, customer engagement, and market analysis to build strong brands and drive sales growth.
The successful candidate will develop and execute marketing strategies, strengthen brand visibility, identify market opportunities, monitor product performance, and ensure that assigned beauty brands achieve their commercial and marketing objectives.
Minimum of 5 years’
in sales and marketing, brand management, or portfolio management.
in beauty, cosmetics, skincare, personal care, pharmaceuticals, aesthetics, premium wellness, FMCG, or related industries is preferred.
Proven
managing products or brands from strategy development through execution and performance monitoring.
with digital marketing, e-commerce, social media, and consumer-focused campaigns.
Key Competencies:
Beauty & Personal Care Brand Management
Portfolio Management
Digital Marketing
Social Media & Content Strategy
E-commerce Marketing
Market Research & Consumer Insights.
Check how your CV aligns with this job
Method of Application
- Interested and qualified candidates should send their CV to
- apply@alfred-victoria.com
- using the Job Title as the subject of the email.
- Build your CV for free.
- Download in different templates.
Key Responsibilities
- Develop and implement comprehensive brand and marketing strategies for assigned beauty and personal care products in line with approved budgets and business objectives.
- Develop and execute digital marketing strategies across social media, e-commerce, influencer marketing, and other relevant online channels.
- Manage the brand’s social media presence, ensuring consistent brand messaging, engaging content, and strong customer interaction.
- Monitor market trends, consumer preferences, competitor activities, pricing, and emerging opportunities within the beauty and personal care industry.
- Drive and monitor daily, weekly, and monthly sales performance of assigned products using sales reports and relevant performance data.
- Analyse sales performance against targets and recommend appropriate promotional and commercial strategies to address performance gaps.
- Drive e-commerce and digital sales initiatives in collaboration with Sales and Commercial teams.
- Plan and manage product promotions, campaigns, activations, product launches, and other brand-building initiatives.
- Manage digital advertising and campaign budgets and monitor campaign performance and return on investment.
- Supervise the development of creative assets, product content, promotional materials, packaging communication, and other brand presentation activities.
- Ensure consistent brand identity and positioning across all customer touchpoints, including digital platforms, retail outlets, pharmacies, beauty stores, distributors, and other sales channels.
- Develop monthly and periodic marketing briefs for sales and field teams and provide training on product features, benefits, positioning, and competitive advantages.
- Key Performance Indicators (KPIs)
- Growth in sales and revenue of assigned beauty portfolio
- Achievement of product and brand sales targets
- Market share and portfolio growth
- Growth in digital and e-commerce sales
- Digital engagement and conversion metrics
- ROI of marketing and digital campaigns
- Brand visibility and consistency across channels
- Successful execution of product launches and promotional campaigns.
- Qualifications &
Education
Bachelor’s degree in Marketing, Business Administration, Communications, Mass Communication, or a related field.