Business Development Manager
AI summary
Primote Africa is hiring a Business Development Manager in Lagos, Nigeria to drive customer acquisition, sales growth, and market expansion across restaurants, hotels, bakeries, food businesses, offices, and other commercial customers. The role involves field sales, relationship management, marketing support, and achieving monthly and quarterly sales targets. Salary is listed as NGN 250,000 - 400,000.
- Drive customer acquisition and sales growth across Lagos target markets
- Field sales outreach to restaurants, hotels, bakeries, food businesses, and offices
- Cross-sell and upsell FMCG products including gas, vegetable oil, and bakery items
- Support marketing campaigns, social media, and trade events
- Entry level with HND minimum qualification and 2 years experience required
- Full-time role, Monday to Friday 8am to 5pm, based in Lagos
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists NGN 250,000 - 400,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LagosThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Business Development Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Primote Africa and the role in Lagos.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobberman Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- Jobberman Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Business Development Manager role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lagos under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Primote Africa before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
P
Business Development Manager
Primote Africa
Management & Business Development
Yesterday
Easy apply
New
Lagos
Full Time
Retail, Fashion & FMCG
NGN
250,000 - 400,000
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Job summary
The Business Development Manager will be responsible for driving customer acquisition, sales growth, market expansion, and brand visibility across our target markets.
The role involves identifying and developing relationships with restaurants, hotels, bakeries, food businesses, offices, and other potential customers, while actively promoting the company's products and services.
The ideal candidate should be commercially minded, proactive, confident in approaching businesses, and comfortable with field sales, relationship management, and marketing activities.
Min Qualification:
HND
Experience
Level:
Entry level
Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant
Location: Lagos, Nigeria
Job descriptions &
in business development, sales, marketing, FMCG, distribution, or a related industry.
selling to businesses, particularly restaurants, hotels, food businesses, bakeries, offices, or other commercial customers, is an advantage.
Strong communication, negotiation, and presentation skills.
Proven ability to generate leads and convert prospects into customers.
Strong customer relationship management skills.
Ability to work independently and take initiative.
Good knowledge of the Lagos business market.
Proficiency in Microsoft Office and basic CRM/sales reporting tools.
Willingness to conduct field visits and meet prospective customers
Must be target-driven and comfortable working in a sales-focused environment.
Key Performance Indicators (KPIs):
Performance will be measured based on:
Number of qualified leads generated.
Number of new business customers acquired.
Monthly sales revenue generated.
Customer conversion rate.
Number and value of recurring customers/orders.
Number of customer visits and business meetings conducted.
Customer retention and repeat purchases.
Growth in assigned customer accounts.
Marketing campaigns and leads generated.
Accuracy and timeliness of sales reports.
Personal Attributes:
Proactive and self-motivated.
Persuasive and confident.
Results-oriented.
Commercially aware.
Good at networking and relationship building.
Persistent with follow-ups.
Well-organised and accountable.
Customer-focused.
Comfortable working both in the office and in the field.
Remuneration:
NGN
250k - 300k
Location: OPIC, Lagos
Note:
The role will involve a combination of field-based work with prospective and existing customers across Lagos. The successful candidate should therefore be comfortable travelling within Lagos for customer acquisition, meetings, market visits, and business development activities.
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Requirements
- and provide appropriate product recommendations
- Follow up on customer orders and coordinate with the relevant internal teams to ensure smooth fulfilment
- Handle customer enquiries and escalate complaints where necessary
- Maintain accurate records of customer information, interactions, orders, and opportunities
- Encourage repeat purchases and build long-term customer relationships.
- Reporting & Performance Tracking:
- Maintain a daily/weekly record of sales activities and customer visits.
- Prepare regular business development and marketing reports.
- Track leads generated, prospects contacted, customers acquired, sales generated, and conversion rates.
- Provide management with feedback on market conditions, customer needs, competitor activities, and pricing.
- Monitor performance against assigned sales and business development targets.
- Minimum of an HND in Business Administration, Marketing, Sales, Economics, or a related field.
- 2–4 years of
Responsibilities
- Business Development & Sales:
- Identify and target potential customers, including restaurants, hotels, bakeries, food businesses, offices, and other commercial establishments.
- Develop and maintain a strong pipeline of prospective business customers.
- Conduct physical and telephone outreach to prospective clients.
- Visit potential and existing customers to introduce the company's products and services.
- Generate leads and convert prospects into paying customers.
- Prepare quotations and negotiate pricing and commercial terms within approved limits.
- Follow up consistently on leads, quotations, and prospective customer accounts.
- Identify opportunities to cross-sell and upsell products such as gas, vegetable oil, bakery products, and other FMCG items.
- Build and maintain strong relationships with key customers.
- Monitor customer needs and identify opportunities for repeat and recurring orders.
- Work towards achieving agreed monthly and quarterly sales targets.
- Market Development:
- Research and identify new markets, customer segments, and business opportunities.
- Monitor competitors, pricing, product availability, and market trends.
- Identify areas where the company can expand its customer base and product offerings.
- Develop strategies for increasing sales within existing territories and customer segments.
- Maintain up-to-date knowledge of the FMCG distribution market.
- Marketing:
- Develop and implement marketing activities to increase awareness of the company's products.
- Promote products through appropriate online and offline channels.
- Support the company's social media and digital marketing activities.
- Develop marketing materials, sales presentations, flyers, and promotional campaigns when required.
- Participate in business networking events, trade activities, exhibitions, and industry events.
- Develop referral and partnership opportunities with relevant businesses.
- Work with management to develop promotional offers and customer acquisition campaigns.
- Customer Relationship
- Management:
- Maintain regular communication with existing customers
- Understand customer