Category Manager
AI summary
Alan & Grant is recruiting a Category Manager for an FMCG/Foods/Beverage client with operations in Europe and Africa. The role is based in Lagos and focuses on developing channel-specific strategies, managing the category P&L, leading trade marketing campaigns, and driving distribution, promotional planning, and brand growth across retail and e-commerce channels.
- FMCG/Foods/Beverage client with European and African operations
- Role based in Lagos with nationwide client engagement
- Owns category P&L, trade marketing, and distribution strategy
- Involves campaign planning, S&OP input, and customer marketing
- Requires strong trade marketing, analytics, and leadership skills
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LagosThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Category Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Alan & Grant and the role in Lagos.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Category Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lagos under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Alan & Grant before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
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Original source description
Job Title: Category Manager
Industry: FMCG/Foods/Beverage
Category Manager at Alan & Grant
⏲
Sep 17, 2026, 4:01 AM
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Alan & Grant - Our client offers culinary solutions in several countries of Europe and Africa, is recruiting to fill the position below:
Location: Lagos
Job
Summary
This role focuses on developing channel-specific strategies, leading marketing campaigns from ideation to execution, and managing the product category P&L. Working closely with commercial teams, retail networks, and key clients, the Category Manager analyzes market insights, optimizes product availability and distribution across channels, and oversees promotional strategies to maximize sales and brand value.
The Category Manager is responsible for driving the brand category performance, growth, and profitability.
Key Responsibilities
- Plan and lead implementation of BTL activities including setting and landing merchandising guidelines.
- Regular visits & relationship building events with key clients all over Nigeria
- Conduct trade launches to include an integrated marketing plan and trade support.
- Drive distribution and product availability across channels at the point of purchase including support of new product introduction for listing into mix.
- Develop promotional strategies and price positions.
- Develop promotional activities across channels in MT, GT etc., in alignment with overall company commercial growth plans.
- Understand business and translate client needs (distributors, retailers, Precast-ers, etc.) into value proposition, generating sales and profit for the company.
- Launch profitable propositions that are relevant and meet consumers’ needs.
- Liaise with GBfoods lead global markets on categories Best in Class practices to land ‘the picture of success’ in trade channels, including E-commerce.
- Help manage category & brand to deliver growth and financial targets.
- Manage and track country, channel and customer specific ROI on implemented activities.
- Campaign planning, implementation and evaluation.
- Design channel specific category plans specifying assortment and shelf-layout by channel, build new channels.
- On-going control of annual marketing budget
- Leading sales input to the S&OP process and drive business performance by implementing customer marketing plans.
- Deliver overall forecast and growth.
- Conduct off-take data analysis from key customers, translate research data and provide insights and corrective measures on overall category to respective customers.
- Propose key elements of Marketing Plan and Go To Market plan in accordance with the Retail Strategy of the company.
- Manage Brand Category P&L to ensure brand profitability in line with business plan.
- Develop and implement successful marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials from ideation to execution.
- Develop programs and secure required budget in order to execute category & brand plans. Where applicable, ensure appropriate implementation of global/regional direction into local execution.
- Oversee holistic customer investment for each category including retailer margins and customer profitability.
Requirements
- Sharp market intuition and customer orientation to align business value propositions with trade and consumer needs.
- Hands-on
Experience
executing trade marketing campaigns, loyalty initiatives, and converting market data into actionable growth insights.
Understanding of digital marketing channels, including website, mobile app, and social media platform management.
Excellent team leadership and motivation skills with a talent for fostering cross-functional collaboration.
Analytical, detail-oriented, adaptable under pressure, and committed to continuous learning.
Robust project management skills with a strong record of transforming high-level ideas into impactful execution.
High-impact communication, presentation, and negotiation skills to influence key internal and external partners.
Self-directed, highly autonomous, and proactive with strong personal initiative.
8+ years of progressive
in marketing or trade marketing within FMCG, food flavors, or retail networks, including proven brand and product management experience.
Proven managerial track record in leading teams and driving strategic commercial growth.
HND / BSc in Marketing, Business Administration, Advertising, or a related field; a postgraduate qualification is a plus.
Advanced ability to analyze trade data, translate research into category strategies, and manage financial budgets while adhering to data privacy standards.
Core competency in brand equity management, customer marketing strategies, retail network optimization, and full execution across the 4Ps (Product, Price, Place, Promotion).
How to Apply
Interested and qualified candidates should:
Click here to apply online
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Lagos State
Category Manager job vacancies in Nigeria