Content Creator (Hybrid)

This is not simply an on-camera presenter role. The ideal candidate should be able to research, develop ideas, write scripts, appear on camera, record content and learn from performance data to improve future content.

We are looking for a creative, research-driven and commercially minded Content Creator who can turn audience problems, product information and campaign objectives into engaging content that captures attention, builds trust and drives action.

Key Responsibilities

• Content Research & Ideation:
• Study successful creators, advertisements and platform-native content.
• Research customer problems, questions, desires and objections.
• Bring new ideas to the creative team rather than waiting for topics or scripts to be assigned.
• Develop original content concepts, creative angles and hooks.
• Identify relevant content opportunities from social media, competitors, customer conversations, trends and approved sources.
• Scriptwriting:
• Write strong hooks, CTAs and multiple variations for creative testing.
• Independently write engaging scripts for short-form content.
• Take a product, customer problem or campaign objective and turn it into a usable content concept and script.
• Develop
• UGC, educational, direct-response, product, storytelling, FAQ and campaign scripts
• .
• Adapt scripts to different audiences, platforms and campaign objectives.
• On-Camera Content Creation:
• Record multiple hooks, CTAs, angles and delivery variations when required.
• Participate in organised product and campaign shoots.
• Deliver content in a conversational and engaging manner.
• Record TikTok, Instagram, advertising, educational, UGC and product-focused videos.
• Appear confidently and naturally on camera.
• Independent Video Production:
• Record appropriate content independently using a smartphone or approved equipment.
• Produce usable footage without requiring a professional production crew for every video.
• Capture B-roll and additional footage required by Editors.
• Understand basic lighting, framing, audio, camera positioning and vertical-video composition.
• Direct-Response & Commercial Content:
• Create content designed to support measurable business objectives, including:
• Product purchases
• Audience growth and engagement
• Assessments
• Campaigns and promotions
• WhatsApp conversations
• Lead generation
• The Creator should understand structures such as Hook → Problem/Desire → Insight → Solution → Offer/Reason to Believe → CTA, while being able to experiment with different creative approaches.
• Performance & Creative Iteration:
• Identify which hooks, angles, formats, scripts and presentations perform well.
• Develop improved variations of successful concepts.
• Review content performance with the Brand & Creative and Media Buying teams.
• Use performance insights to inform future research and content creation.
• Content & Asset Management:
• Provide clean takes, clear audio, appropriate framing and sufficient footage for editing.
• Upload raw footage to approved Dokitami storage.
• Properly organise footage and other creative assets.
• Respond promptly to reasonable requests for additional footage or corrections.
• Accuracy & Compliance:
• Because Dokitami operates in the health and wellness space, the Content Creator must:
• Obtain appropriate approval where medical information is involved.
• Never independently invent medical claims, treatment guarantees, dosage instructions or safety claims.
• Follow approved medical and product information.
• Confirm current pricing, offers, programme details and promotional terms before recording content that references them.
• Performance Expectations
• Performance will be evaluated based on:
• Video and audio quality
• Ability to consistently improve content quality
• Ability to learn from performance data
• Scriptwriting ability
• Strength of concepts and creative ideas
• Content output
• Understanding of direct-response content
• Quality of research and audience insights
• Preparation and reliability
• Organisation of content assets
• Creative contribution
• On-camera performance
• Accuracy of product and health-related information
• Collaboration and ownership
• Required Qualifications & Skills
• Ability to meet deadlines and handle multiple content requirements.
• Strong on-camera presence and communication skills.
• Willingness to continuously learn and improve.
• Basic knowledge of smartphone video production, lighting, framing and audio.
• Understanding of direct-response marketing and social-media storytelling.
• Strong attention to detail.
• Proven experience as a Content Creator, UGC Creator, Social Media Creator, Video Content Creator or similar role.
• Excellent English communication and presentation skills.
• Understanding of TikTok, Instagram Reels and other short-form video formats.
• Ability to work with Videographers, Editors, Copywriters, Designers, Creative Strategists and Media Buyers.
• Strong scriptwriting ability.
• Ability to develop hooks, angles and CTAs independently.
• Ability to research independently and translate insights into content.
• The Ideal Candidate:
• We are looking for someone who is:
• Confident on camera — natural, engaging and persuasive.
• Creative — constantly brings fresh ideas and angles.
• Self-directed — can take an objective and develop the concept, script and execution.
• Adaptable — comfortable creating educational, UGC, product and advertising content.
• Reliable — prepared, responsive and able to meet deadlines.
• Commercially minded — understands that content should contribute to business objectives.
• Research-driven — understands that great content starts with understanding the audience.
• Data-aware — willing to learn from performance rather than relying only on personal preference.
• Detail-oriented — cares about accuracy, presentation and content quality.
• Collaborative — works effectively with the wider creative and marketing team.
• Compensation & Benefits
• Monthly Compensation: N400,000
• This compensation covers the responsibilities associated with research, ideation, scriptwriting, on-camera content creation, independent recording, organised shoots, revisions, creative variations, asset management and performance-led iteration.
• How to Apply
• Interested and qualified candidates should send their CV to:
• jobs@dokitami.com
• using "Application for Content Creator" as the subject of the mail.
• Application Instruction
• Please include:
• The video will also allow us to assess your communication skills, creativity, confidence, presentation and on-camera presence.
• Portfolio or links to previous content/video work
• Updated CV
• A short introductory video of no more than 1 minute 30 seconds, explaining:
• What you believe you can contribute to Dokitami’s Brand & Creative team.
• Why you are a good fit for the Content Creator role at Dokitami.
• Your experience in content creation and on-camera presentation.
• Note
• Only shortlisted candidates will be contacted.
• Please ensure that all required materials are submitted with your application.
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