Content Strategist / Marketer (Remote)

We are looking for a Content Strategist/Marketer to lead the content and audience-growth engine across Eventhive's growing portfolio of events. This is a hands-on role for a strong writer, marketer and communicator who understands how content can move an audience from awareness to interest to registration.

The ideal candidate is comfortable working across formats. You should be able to write a strong event landing page in the morning, build a newsletter in the afternoon and appear on camera to record a short promotional video when needed. This is a fully remote role, with on-site attendance required for relevant Lagos-based events.

You will own content across Eventhive's website, email campaigns, newsletters and social channels, while also creating video content to promote events, speakers, industry conversations and Eventhive's brand.

Key Responsibilities

• Content Strategy & Planning:
• Build editorial and marketing calendars around upcoming events, industry trends, speakers, sponsors and key event themes.
• Develop campaigns that move audiences from awareness to event registration.
• Identify opportunities to turn event themes, speakers and industry developments into content that attracts and engages prospective attendees.
• Develop and execute content strategies for Eventhive's events and event brands.
• Develop content pillars and messaging frameworks for different events and target audiences.
• Website & Event Content:
• Improve website copy and content structure to increase engagement and registrations.
• Develop compelling event landing-page copy, event descriptions, speaker profiles, agenda copy and calls to action.
• Keep event websites updated with speakers, sponsors, agenda changes, registration information and other relevant content.
• Write, edit and maintain website content for Eventhive and its individual event brands.
• Work with designers, developers and other team members to ensure event websites are accurate, compelling and conversion-focused.
• Email & Newsletter:
• Write compelling subject lines, email copy and calls to action.
• Develop newsletters that provide useful industry content while driving awareness and registrations for Eventhive events.
• Develop and manage email campaigns promoting events, speakers, ticket sales, sponsorship opportunities and other relevant updates.
• Own Eventhive's email marketing and newsletter strategy.
• Monitor email performance, including open rates, click-through rates and conversions, and continuously optimise campaigns.
• Segment audiences where appropriate and tailor messaging to different audience groups.
• Social Media & Digital Content:
• Develop content for Eventhive's LinkedIn and other relevant social channels.
• Work with the design team to brief and develop visual content.
• Monitor audience engagement and identify topics, formats and messaging that resonate with Eventhive's target audiences.
• Create event countdowns, speaker announcements, industry insights, promotional campaigns, event highlights and post-event content.
• Adapt content for different platforms rather than simply reposting the same material everywhere.
• Video & On-Camera Content:
• Work with videographers and designers where professional production support is available.
• Conduct short interviews with speakers, sponsors and industry leaders at Eventhive events.
• Capture and repurpose event-day content for social media and post-event campaigns.
• Develop simple video concepts, scripts and talking points suitable for social media and digital campaigns.
• Stay comfortable and natural on camera and represent Eventhive professionally.
• Appear on camera to deliver event explainers, promotional videos, speaker introductions, industry commentary, event previews and other marketing content.
• Create short-form video content to promote Eventhive's events and brands.
• Event Marketing:
• Develop integrated content campaigns for Eventhive's conferences, exhibitions and forums.
• Develop speaker-led campaigns that leverage the profiles and networks of Eventhive speakers.
• Work closely with the sales and events teams to ensure marketing activity supports commercial and attendance goals.
• Create audience-specific messaging for executives, founders, investors, policymakers, professionals and other relevant groups.
• Support ticket-sales campaigns with content across email, website, social and video.
• Develop content that supports sponsor visibility and event partnerships.
• Analytics & Optimization:
• Test headlines, formats, messaging and calls to action.
• Monitor metrics including website traffic, email opens, click-through rates, engagement, video views and event registrations.
• Track performance across website, email, newsletter, social and video channels.
• Use performance data to improve future campaigns.
• Produce regular content and campaign performance reports.
• Event Marketing:
• Develop content that supports sponsor visibility and event partnerships.
• Support ticket-sales campaigns with content across email, website, social and video.
• Create audience-specific messaging for executives, founders, investors, policymakers, professionals and other relevant groups.
• Develop speaker-led campaigns that leverage the profiles and networks of Eventhive speakers.
• Work closely with the sales and events teams to ensure marketing activity supports commercial and attendance goals.
• Develop integrated content campaigns for Eventhive's conferences, exhibitions and forums.
• Post-Event Content:
• Identify content from events that can continue generating engagement and leads after the event has ended.
• Turn key discussions and insights from Eventhive events into evergreen content.
• Develop post-event recaps, highlights, newsletters and social content.
• Repurpose panels, interviews and speaker contributions into multiple content formats.

Requirements

• Data-aware: You look at performance and adjust your approach rather than simply publishing and moving on.
• A confident communicator: You are comfortable speaking on camera and representing Eventhive publicly.
• Commercially minded: You understand that Eventhive's content ultimately supports registrations, audience growth, sponsorship visibility and business development.
• A strong writer: You can make complex business and industry topics clear, useful and interesting.
• Hands-on: You are comfortable developing the strategy and doing the execution yourself.
• A marketer: You understand that content needs to drive an action whether that is reading, clicking, registering, attending or sharing.
• A digital native: You understand how content behaves differently across a website, newsletter, LinkedIn post and short-form video.
• Curious: You enjoy learning about industries, companies and the people shaping them.
• An audience builder: You understand how to grow and retain an audience across email, web, social and video.
• What we're looking for:
• A digital native: You understand how content behaves differently across a website, newsletter, LinkedIn post and short-form video.
• A strong writer: You can make complex business and industry topics clear, useful and interesting.
• Hands-on: You are comfortable developing the strategy and doing the execution yourself.
• A confident communicator: You are comfortable speaking on camera and representing Eventhive publicly.
• Curious: You enjoy learning about industries, companies and the people shaping them.
• An audience builder: You understand how to grow and retain an audience across email, web, social and video.
• A marketer: You understand that content needs to drive an action whether that is reading, clicking, registering, attending or sharing.
• Data-aware: You look at performance and adjust your approach rather than simply publishing and moving on.
• Commercially minded: You understand that Eventhive's content ultimately supports registrations, audience growth, sponsorship visibility and business development.
• N300,000 - N400,000 / Month.
• How to Apply
• Interested and qualified candidates should:
• Click here to apply online
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• Lagos State and 1 other location
• Lagos State
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• Remote