Growth Marketing Lead
AI summary
Iris Edutech is hiring an experienced Growth Marketing Lead in Abuja, Nigeria, on a contract basis. The role focuses on market positioning, customer acquisition, product marketing, and revenue growth for the Examtice education platform. Salary is NGN 250,000–400,000 with flexible working hours.
- Contract role with flexible working hours in Abuja
- Salary range NGN 250,000–400,000
- Requires 3+ years experience in growth or product marketing
- Focus on education technology platform Examtice
- Hands-on role combining strategy and campaign execution
AI job guide
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AI salary guide
Source salary availableThe source lists NGN 250,000 - 400,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AbujaThe vacancy is associated with this location.
- UnclearComfort with the Contract contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Growth Marketing Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Iris Edutech and the role in Abuja.
- Add concrete examples related to sales, internship, Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobberman Nigeria; avoid sending documents to unofficial contacts or copied links.
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- Deadline not specified
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Interview preparation
- What experience makes you a strong fit for this Growth Marketing Lead role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Abuja under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Iris Edutech before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Growth Marketing Lead
Iris Edutech
Marketing & Communications
Today
Easy apply
New
Abuja
Contract
Advertising, Media & Communications
NGN
250,000 - 400,000
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Job summary
We are seeking an experienced Growth Marketing Lead / Product Marketing Strategist who has successfully taken products from development or early-stage growth into the marketplace.
Min Qualification:
Degree
Experience
Level:
Mid level
Length:
3 years
Language Requirement:
English
Working Hours:
Contract - Flexible Hours
Applicant
Location: Abuja, Nigeria
Job descriptions &
in marketing, growth marketing, product marketing, or brand strategy.
Proven
launching, repositioning, or scaling a product/service.
Demonstrated track record of measurable marketing success.
working with technology products,
Requirements
Minimum of 3 years'
Responsibilities
- Market Positioning & Strategy:
- Develop a clear market positioning strategy for Examtice.
- Identify our strongest competitive advantages.
- Define target customer segments and acquisition opportunities.
- Develop a practical roadmap for market penetration.
- Growth & Customer Acquisition:
- Design strategies to acquire students, schools, parents, and institutional users.
- Develop user acquisition funnels.
- Recommend effective marketing channels and campaigns.
- Improve conversion from awareness to registration and subscription.
- Product Marketing:
- Translate Examtice features into compelling customer benefits.
- Develop messaging that resonates with students and decision-makers.
- Identify opportunities for product improvement based on market feedback.
- Campaign Strategy & Execution:
- Plan and oversee marketing campaigns.
- Work with internal teams including Media, Information Management, and Web teams.
- Develop campaign objectives, budgets, KPIs, and measurement systems.
- Optimize campaigns based on performance data.
- Revenue Growth:
- Develop strategies that support paid subscriptions and profitability.
- Identify opportunities for partnerships, schools, organizations, and communities.
- Build sustainable customer acquisition strategies.
- Marketing Analytics & Reporting:
- Establish key marketing metrics.
- Track acquisition cost, conversion rate, engagement, retention, and revenue impact.
- Provide regular growth reports and recommendations.
Education
platforms, SaaS, apps, marketplaces, or digital businesses is highly desirable.
Strong understanding of digital marketing, customer acquisition, branding, and sales funnels.
Ability to combine strategy with hands-on execution.
The successful candidate will be expected to deliver:
Complete Examtice market positioning strategy.
Customer acquisition roadmap.
Growth marketing plan.
Marketing channel strategy.
Campaign framework.
Revenue growth recommendations.
Performance measurement system.
Short-term and long-term growth roadmap.
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