Head of Commercial
AI summary
Sooyah Bistro, a growing Nigerian food brand with thirteen outlets, is hiring a Head of Commercial to lead sales, business development, channel growth, pricing, and commercial planning across existing and future locations. The hybrid role is based in Lekki, Lagos, reporting to the Managing Director/CEO, and focuses on driving sustainable revenue, stronger unit economics, and disciplined expansion.
- Senior commercial leadership role reporting to the Managing Director/CEO
- Hybrid full-time position based in Lekki, Lagos
- Owns revenue planning, sales forecasting, and commercial strategy across multiple channels
- Leads corporate sales, partnerships, pricing, and new market expansion
- Works cross-functionally with Operations, Marketing, Finance, and Product teams
AI job guide
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AI salary guide
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Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in driver, sales, hospitalityThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LekkiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Head of Commercial evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Sooyah Bistro - SabiHR and the role in Lekki.
- Add concrete examples related to driver, sales, hospitality, ideally with measurable outcomes or clear responsibilities.
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Interview preparation
- What experience makes you a strong fit for this Head of Commercial role in driver, sales?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lekki under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Sooyah Bistro - SabiHR before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Head of Commercial
Head of Commercial (Hybrid) at Sooyah Bistro - SabiHR
⏲
Sep 18, 2026, 5:07 AM
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View all Food Services & Catering jobs
SabiHR - Our client, Sooyah Bistro, is proudly Nigerian and properly delicious: the home of 'Suya Wey Get Master's Degree.' We reimagine a street-food favourite into burgers, shawarma, rice bowls, melts, chips and more - combining bold flavours, loud colours, good vibes and serious execution. With thirteen outlets and counting, we are building a food brand that can scale without losing its fire.
They are recruiting to fill the position below:
Location: Lekki, Lagos
Employment Type: Full-time (Hybrid)
Department: Commercial
Report to: Managing Director/CEO
Role Purpose
The role will lead sales, business development, channel growth, pricing, customer insights and commercial planning across existing and future locations.
Working closely with Operations, Marketing, Finance, Supply Chain and Product/Kitchen teams, the role will ensure that every growth initiative is commercially sound, operationally executable and consistent with the Sooyah Bistro customer experience.
The Head of Commercial will own Sooyah Bistro's commercial growth agenda, translating the brand's strategy into sustainable revenue, stronger unit economics, profitable customer acquisition and disciplined expansion.
Ready to Bring the Heat?
If you can turn bold ideas into measurable growth, build partnerships that create real value and help an ambitious Nigerian food brand scale with discipline, we would love to hear from you.
Key Accountabilities
- Commercial Strategy & Financial Performance
- Own revenue planning, sales forecasting and commercial performance across dine-in, takeaway, delivery, catering, events, corporate sales and retail/product channels.
- Develop and execute the annual commercial strategy and growth plan, aligned with the company's business objectives and expansion priorities.
- Partner with Finance and Operations to improve outlet-level profitability, contribution margin, average order value, sales mix and return on commercial investments.
- Lead pricing, promotion and discount governance using customer, competitor, cost and margin insights.
- Sales, Channels & Customer Growth:
- Grow revenue from digital ordering, delivery aggregators and direct-to-customer channels while improving channel economics.
- Set clear commercial targets by outlet and channel; review performance routinely and lead corrective action where results fall below plan.
- Build a structured sales engine for corporate catering, bulk orders, events, institutional accounts and strategic customers.
- Drive customer acquisition, frequency, retention and loyalty initiatives in partnership with Marketing and Operations.
- Business Development & Strategic Partnerships:
- Identify and secure partnerships with corporates, event organisers, retail platforms, property partners, institutions and relevant ecosystem players.
- Lead commercial negotiations, business cases, proposals and contracting, ensuring acceptable margins, service levels and risk exposure.
- Maintain strong senior-level relationships with key accounts and partners, including structured account reviews and renewal plans.
- Build and manage a qualified pipeline of high-value commercial opportunities and strategic partnerships.
- Brand, Menu & Product Commercialisation:
- Partner with Product/Kitchen, Marketing and Operations to assess demand, price architecture, food cost, operational readiness and launch performance.
- Protect brand positioning and ensure commercial activity strengthens rather than dilutes the Sooyah Bistro experience.
- Translate customer and market insights into commercially viable menu innovations, bundles, seasonal offers and new product lines.
- Own the commercial go-to-market plan for new concepts, products and channels, including targets, launch calendars and post-launch evaluation.
- Expansion & New Market Development:
- Track new-site performance against the approved business case and recommend timely interventions.
- Develop commercially grounded expansion plans for new outlets, cities, formats and routes to market.
- Define launch and ramp-up plans for new locations, including pre-opening demand generation, partnership development and revenue targets.
- Lead market sizing, competitor analysis, site commercial assessment, sales projections and feasibility modelling with relevant functions.
- Commercial Planning, Analytics & Governance:
- Build a single commercial performance dashboard covering revenue, margin, customer, outlet, channel, pipeline and campaign metrics.
- Institute a disciplined weekly and monthly commercial review rhythm, with clear owners and actions.
- Use data to identify growth opportunities, performance gaps, customer trends and emerging commercial risks.
- Prepare concise, decision-oriented performance reports and recommendations for executive management.
- Leadership & Cross-Functional Execution
- Build a performance culture grounded in customer obsession, commercial discipline, pace, collaboration and ownership.
- Represent the company professionally in strategic commercial engagements and industry forums.
- Clarify decision rights and ways of working across Commercial, Operations, Marketing, Finance, Supply Chain and Product/Kitchen teams.
- Lead, coach and hold the commercial team accountable for ambitious, measurable outcomes.
- Decision Rights
- Set commercial team priorities, targets and performance standards in line with approved company plans.
- Recommend entry into new channels, partnerships, locations and markets based on documented commercial cases.
- Recommend pricing, promotions, channel priorities, customer propositions and commercial investment allocation.
- Approve commercial proposals and discounts within delegated authority and escalate exceptions appropriately.
- Performance Scorecard
- Performance area - Illustrative measures (Indicative weight):
- Outlet & expansion performance - Outlet sales productivity; new-site ramp-up; payback/ROI performance against business case (15%)
- Customer & channel growth - New customers; repeat rate; customer frequency; direct/delivery/catering channel performance (20%)
- Commercial execution - Forecast accuracy; campaign ROI; pricing and discount discipline; quality/timeliness of reporting (10%)
- Revenue & profitable growth - Revenue vs budget; same-store sales growth; gross/contribution margin; average order value (30%)
- Business development - Qualified pipeline; new accounts won; partnership revenue; renewal/retention of key accounts (15%)
- Note: Final targets and weights will be set annually based on the approved business plan and baseline performance.
- Leadership & collaboration - Team performance; cross-functional delivery; capability development; agreed action closure (10%)
- Qualifications &
Experience
Bachelor's Degree in Business, Marketing, Economics, Finance, Hospitality Management or a related field; a relevant postgraduate degree or professional qualification is an advantage.
supporting new outlet launches, market expansion or new concept/product commercialisation is strongly preferred.
Strong track record of delivering revenue growth, improving unit economics, developing new channels and converting strategic partnerships.
Minimum of 7 years' progressive
in commercial, business development, sales, growth or multi-unit business leadership, including at least 3 years in a leadership role.
Practical competence in budgeting, financial modelling, forecasting, pricing, data analysis and commercial contract negotiation.
Demonstrated success in a QSR, restaurant, hospitality, FMCG, retail or other high-volume consumer business.
Core Competencies:
Strategic execution Turns growth ambition into clear priorities, owners, timelines and measurable outcomes.
Customer and market insight - Uses evidence to anticipate customer needs and shape winning propositions.
Ownership and agility - Thrives in a fast-moving growth environment and remains accountable from idea to result.
Leadership and collaboration - Raises standards while aligning diverse teams around shared commercial goals.
Analytical decision-making - Interprets performance data, tests assumptions and acts quickly on insight.
Commercial acumen - Understands revenue drivers, margins, unit economics and investment trade-offs.
Negotiation and influence - Builds trust, protects value and closes sustainable commercial agreements.
Role Success Profile:
Success in this role requires a commercially sharp, hands-on leader who can move comfortably between strategy and execution. The ideal candidate combines the discipline of a scaled consumer business with the entrepreneurial pace required to grow an ambitious Nigerian food brand.
Compensation &
and internal equity; performance-linked variable pay tied to the approved commercial scorecard; statutory
Benefits
The Package:
N700,000 - N1,200,000 / Month (Competitive fixed compensation, aligned with
and other company
in line with prevailing policy. Full details will be discussed with shortlisted candidates and confirmed in the employment offer).
How to Apply
Interested and qualified candidates should:
Click here to apply online
Equal opportunity:
Sooyah Bistro is committed to fair and merit-based employment practices. Qualified candidates will be considered without discrimination on any status protected by applicable law.
Application
Deadline:
31st October, 2026.
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