Head of Marketing, Brand and Product Growth
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Kredete is hiring a Head of Marketing, Brand and Product Growth to lead global marketing strategy across the U.S., Africa, Europe, the UK and other key markets. The role is hands-on and covers growth and acquisition, product marketing, brand strategy and corporate communications. The position works closely with founders and cross-functional leaders to translate company priorities into measurable marketing outcomes.
- Senior hands-on leadership role owning global brand and growth strategy
- Covers B2B and B2C acquisition, product marketing and corporate communications
- Works directly with founders and product, growth, sales and partnerships teams
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Kredete is hiring a Head of Marketing, Brand and Product Growth to lead global marketing strategy across the U.S., Africa, Europe, the UK and other key markets. The role is hands-on and covers growth and acquisition, product marketing, brand strategy and corporate communications. The position works closely with founders and cross-functional leaders to translate company priorities into measurable marketing outcomes.
- Senior hands-on leadership role owning global brand and growth strategy
- Covers B2B and B2C acquisition, product marketing and corporate communications
- Works directly with founders and product, growth, sales and partnerships teams
- Requires building marketing infrastructure for the company's next stage of growth
- Focus on fintech, payments, stablecoin, credit and banking product positioning
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NigerThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Head of Marketing, Brand and Product Growth evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Kredete and the role in Niger.
- Add concrete examples related to sales, internship, marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Others; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Others
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Head of Marketing, Brand and Product Growth role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Niger under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Kredete before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Kredete is seeking a
Head of Marketing, Branding and Growth
to lead our global marketing strategy as we scale across the U.S., Africa, Europe, the UK, and other key markets.
This is a hands-on leadership role responsible for building Kredete’s global brand, accelerating customer and partner acquisition, strengthening product positioning, and developing the marketing infrastructure required for the company’s next stage of growth.
The Head of Marketing will work closely with the Founders and leaders across Product, Growth, Sales, Partnerships, and Communications to translate company priorities into measurable marketing outcomes.
What You'll Do
Growth & Acquisition
Develop and execute Kredete’s global growth marketing strategy across B2B and B2C products.
Build acquisition programs across paid, organic, lifecycle, content, partnerships, events, and other relevant channels.
Generate qualified leads and pipeline for B2B products, banking partnerships, and strategic commercial initiatives.
Partner closely with Sales and Growth teams to improve conversion across the customer acquisition funnel.
Establish clear CAC, conversion, pipeline, attribution, and ROI metrics across marketing channels.
Continuously test and optimize campaigns based on performance data.
Product Marketing
Own positioning, messaging, go-to-market strategy, and launch planning across Kredete’s product portfolio.
Translate complex fintech, payments, stablecoin, credit, and banking products into clear customer propositions.
Develop customer segmentation and differentiated messaging across markets and customer groups.
Partner with Product teams on product launches, adoption campaigns, lifecycle communications, and customer education.
Build competitive intelligence and ensure Kredete’s positioning remains differentiated within the market.
Brand & Corporate Communications
Own and evolve Kredete’s global brand strategy, narrative, voice, and positioning.
Develop communications strategies that strengthen Kredete’s credibility across fintech, banking, payments, credit, and financial infrastructure.
Build relationships with relevant financial, technology, business, and industry media.
Develop executive positioning and thought leadership for Kredete’s Founders and senior leadership.
Oversee major company announcements, product launches, partnerships, funding communications, and corporate milestones.
Ensure brand consistency across markets, products, campaigns, and external communications.
Content & Digital
Develop Kredete’s global content strategy across owned and external channels.
Build a strong content engine spanning thought leadership, product education, customer stories, research, social media, and executive communications.
Own SEO strategy and organic search performance for strategically important fintech and payments categories.
Oversee website positioning, content, conversion, and marketing performance.
Build and manage internal and external creative, content, social, and production resources.
Market Expansion
Develop marketing strategies supporting Kredete’s entry and growth in new markets.
Partner with Product, Compliance, Partnerships, and local teams to adapt positioning and acquisition strategies to individual markets.
Conduct market, customer, and competitive research to identify growth opportunities.
Build localized launch strategies while maintaining a consistent global brand.
Events & Strategic Partnerships
Develop an events strategy tied directly to customer acquisition, partnerships, brand positioning, and commercial objectives.
Identify priority fintech, banking, payments, technology, and investor events globally.
Evaluate sponsorships and partnerships based on measurable strategic and commercial value.
Work with the Events function to ensure Kredete’s participation translates into meaningful pipeline, partnerships, customers, and brand visibility.
Leadership & Marketing Operations
Build, lead, and develop a high-performing global marketing organization.
Establish clear team structure, ownership, KPIs, budgets, and operating cadence.
Manage marketing agencies, contractors, technology platforms, and external partners.
Own the global marketing budget and ensure disciplined allocation against measurable outcomes.
Develop dashboards and reporting that give leadership visibility into marketing performance and ROI.
Who You Are
7+ years of progressive experience across growth, product marketing, brand, communications, or related marketing functions.
Demonstrated experience leading marketing within fintech, payments, digital assets, financial services, or another high-growth technology environment.
Strong understanding of B2B and B2C customer acquisition.
Proven experience building measurable pipeline and revenue through marketing.
Experience developing positioning and go-to-market strategies for complex products.
Demonstrated success launching or scaling products across multiple geographic markets.
Strong understanding of digital acquisition, lifecycle marketing, SEO, content, analytics, and attribution.
Experience building and managing high-performing teams.
Strong commercial judgment and ability to connect marketing activity directly to business outcomes.
Excellent written communication, storytelling, and executive-level presentation skills.
Comfortable operating in a fast-moving environment where strategy and execution are equally important.
Check how your CV matches this job
Method of Application
- Interested and qualified? Go to
- Kredete on ats.rippling.com
- to apply
- Build your CV for free.
- Download in different templates.