Lead Conversion Specialist
AI summary
Worklyn Global is hiring a Lead Conversion Specialist in Lagos to manage and convert incoming leads into vehicle sales. The role covers lead qualification, follow-up, customer acquisition, social media lead generation, and sales funnel management within an automotive business. Full-time position with salary range NGN 600,000 – 900,000.
- Sales-focused role converting leads into automotive sales in Lagos
- Full-time, 8 to 5 working hours
- Salary range NGN 600,000 – 900,000
- Requires HND and around 2 years experience
- Involves phone, WhatsApp, email, and social media lead handling
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists NGN 600,000 - 900,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, call_center, no_experienceThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LagosThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Lead Conversion Specialist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Worklyn Global and the role in Lagos.
- Add concrete examples related to sales, call_center, no_experience, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobberman Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
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- Original source link available
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Lead Conversion Specialist role in sales, call_center?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lagos under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Worklyn Global before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
W
Lead Conversion Specialist
Worklyn Global
Sales
Today
Easy apply
New
Lagos
Full Time
Automotive & Aviation
NGN
600,000 - 900,000
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Job summary
We are seeking a highly driven, commercially minded Lead Conversion Specialist to join a growing automotive business in Lagos.
This is a lead-driven and conversion sales and customer acquisition role for someone who understands that generating leads is only the beginning.
Min Qualification:
HND
Experience
Level:
Entry level
Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant
Location: Lagos, Nigeria
Job descriptions &
from first contact through purchase and after-sales follow-up.
Follow up with customers after purchase to strengthen relationships and encourage referrals and repeat business.
Develop a strong network of potential customers, corporate clients, fleet customers, and other relevant business contacts.
Business Development:
Identify new customer acquisition opportunities within the automotive market.
Research and identify potential individual, corporate, fleet, and institutional customers.
Develop relationships with potential business partners and referral sources.
Explore opportunities for corporate vehicle sales, fleet purchases, leasing, mobility solutions, and other relevant business opportunities.
Monitor competitors, market trends, customer preferences, pricing, and emerging opportunities.
Provide recommendations to management on opportunities for improving customer acquisition and sales conversion.
in sales, business development, customer acquisition, lead conversion, inside sales, client relationship management, or a similar commercial role.
in automotive, mobility, vehicle sales, dealership, financial services, real estate, telecommunications, technology, or another lead-driven sales environment is an advantage.
Proven
working with sales leads and converting prospects into customers.
using CRM systems, lead management platforms, spreadsheets, or sales tracking tools.
Strong understanding of digital and social media lead generation is an advantage.
Performance Expectation:
This is a target-driven role.
The successful candidate will be expected to demonstrate measurable performance across:
Number of leads contacted
Lead response time
Number of qualified leads
Follow-up activity
Appointments and consultations generated
Test drives scheduled
Quotations generated
Sales pipeline value
Lead-to-customer conversion rate
Number of successful conversions
Revenue generated
Customer acquisition
Re-engagement of inactive leads
Customer retention and referrals
Key Competencies
We are looking for someone who:
Has a strong sales and customer acquisition mindset.
Enjoys working with leads and turning enquiries into sales.
Is persistent without being aggressive.
Is confident communicating with customers by phone, WhatsApp, email, and in person.
Can handle objections and difficult customer conversations professionally.
Understands sales funnels and customer buying journeys.
Is highly organised with strong follow-up discipline.
Can manage multiple prospects simultaneously without losing track of opportunities.
Is commercially aware and motivated by targets and results.
Can identify buying signals and prioritise high-value opportunities.
Understands how social media and digital platforms can generate business leads.
Is comfortable working with CRM systems, spreadsheets, or lead management tools.
Has strong negotiation and persuasion skills.
Can work independently while collaborating effectively with Marketing, Sales, Customer Service, Finance, and other teams.
Is proactive and willing to take ownership rather than waiting to be instructed.
Has the ability to turn customer conversations into commercial opportunities
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Requirements
- and recommend suitable vehicles, products, or services.
- Clearly communicate vehicle features, benefits, pricing, financing options, availability, and value propositions.
- Conduct persuasive product presentations and sales conversations.
- Arrange and coordinate test drives, showroom visits, consultations, and other customer interactions.
- Prepare and follow up on quotations, proposals, and commercial offers.
- Negotiate professionally with prospects while protecting the company's commercial interests.
- Handle objections relating to price, financing, vehicle specifications, availability, competitors, and purchase timing.
- Identify opportunities to upsell or cross-sell relevant automotive products and services.
- Maintain relationships with prospects who are not immediately ready to purchase and nurture them toward future conversion.
- Social Media & Digital Lead Generation
- The role will have a strong connection to the company's digital and social media activities.
- You will:
- Monitor leads and enquiries generated from Instagram, Facebook, TikTok, YouTube, WhatsApp, websites, online campaigns, and other digital platforms.
- Respond to prospective customers who engage with automotive content.
- Identify potential buyers from social media interactions, comments, direct messages, enquiries, and campaign responses.
- Work closely with the Marketing and Social Media teams to understand which campaigns and content generate the strongest leads.
- Provide feedback on the quality and intent of leads generated from different platforms.
- Recommend content, campaigns, offers, or customer engagement strategies that could improve lead generation and conversion.
- Follow up on social media enquiries and move interested prospects from online interaction into direct sales conversations.
- Identify recurring customer questions and objections and provide insights that can improve future content and campaigns.
- Support the development of customer-focused digital sales initiatives.
- Sales Funnel Management:
- Maintain a clear and up-to-date pipeline of prospects.
- Categorise leads according to stages such as new enquiry, contacted, qualified, interested, test drive scheduled, quotation sent, negotiation, booking, and converted.
- Monitor movement of leads through the sales funnel.
- Identify where prospects are dropping off and recommend strategies to improve conversion.
- Track conversion rates and follow-up performance.
- Ensure prospects receive timely communication at every stage of the customer journey.
- Maintain accurate information in the company's CRM, lead management system, spreadsheets, or other designated tools.
- Customer Relationship Management:
- Build strong and professional relationships with prospective and existing customers.
- Understand customer needs and provide personalised recommendations.
- Maintain communication throughout the buying journey.
- Deliver an excellent customer
- Bachelor's degree, HND, or equivalent qualification in Business Administration, Marketing, Sales, Communications, or a related discipline.
- 2–5 years of relevant
Responsibilities
- Lead Management & Conversion:
- Take ownership of incoming leads and customer enquiries from multiple channels.
- Respond promptly and professionally to new enquiries through phone calls, WhatsApp, email, social media, and other communication channels.
- Contact, qualify, and segment prospects based on their needs, buying intent, budget, timeline, and vehicle requirements.
- Follow up consistently with prospects who have expressed interest but have not yet converted.
- Develop structured follow-up strategies to move prospects through the sales funnel.
- Identify high-intent prospects and prioritise them appropriately.
- Re-engage cold, inactive, or previously unresponsive leads.
- Maintain accurate records of every prospect and the status of each opportunity.
- Ensure no qualified lead is neglected, forgotten, or left without appropriate follow-up.
- Track prospects from initial enquiry through consultation, test drive, quotation, negotiation, booking, payment, and final conversion.
- Customer Acquisition & Sales:
- Convert qualified leads into vehicle sales and other relevant automotive business opportunities.
- Understand customer