Senior Brand Manager, Beer
AI summary
Guinness Nigeria Plc is hiring a Senior Brand Manager, Beer to lead integrated annual brand plans, own the consumer and shopper journey, and deliver P&L, net sales value, market share, and ROI targets across assigned beer brands. The role covers Africa Partner Markets with emphasis on brand governance, creative adaptation, and cross-functional leadership. Candidates need a degree in Marketing or Business and typically 4–7 years of FMCG or commercial marketing experience.
- Senior brand leadership role covering Africa Partner Markets
- Owns brand P&L, net sales value, market share and ROI targets
- Focus on creative adaptation and local activation of global campaigns
- Requires 4–7 years marketing/commercial/FMCG experience
- Degree in Marketing, Business or related discipline required
AI job guide
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AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required4+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in driver, sales, motoristaThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Brand Manager, Beer evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Guinness Nigeria Plc and the role in Not specified.
- Add concrete examples related to driver, sales, motorista, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
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Source and safety check
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- Original source link available
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Senior Brand Manager, Beer role in driver, sales?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Guinness Nigeria Plc before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Lead the development and execution of integrated annual brand plans that drive sustainable growth and consumer engagement.
Own the end-to-end consumer and shopper journey, translating global growth drivers, campaigns, and innovation initiatives into locally relevant activation programs.
Deliver brand P&L, net sales value, market share, brand health, and ROI targets across assigned beer brands and portfolio segments.
Champion best-practice sharing and continuous improvement across Africa Partner Markets to elevate marketing effectiveness and execution standards.
Monitor business performance and marketing effectiveness, leveraging data and insights to optimize investment allocation and improve outcomes.
Lead the Creative Adaptation agenda across Africa Partner Markets, ensuring high-quality localization of global creative assets and campaigns.
Build strong relationships with key Partner Market stakeholders to strengthen brand capability, governance, and execution excellence across the region.
Act as the regional custodian of brand governance, ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing principles.
Collaborate with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to unlock growth opportunities and maximize commercial impact.
Provide strategic oversight and support to Partner Markets to ensure consistent and high-quality execution of brand plans and initiatives.
Manage agency partners and adaptation processes to deliver efficient, effective, and timely campaign deployment across markets.
Generate actionable consumer, shopper, and cultural insights to inform portfolio, communication, and activation strategies.
Identify, evaluate, and drive opportunities for portfolio expansion, innovation launches, and market development initiatives.
Experience
/ Skills Required
Degree in Marketing, Business or related discipline.
Typically 4–7 years of marketing, commercial or FMCG experience.
Proven track record delivering integrated campaigns and business results.
Strong stakeholder management and project leadership skills.
Key Competencies (3):
Consumer, Shopper & Cultural Understanding
Commercial and Financial Acumen & Cross-Functional Leadership
Brand Building & Activation Excellence
Digital and AI literacy
How to Apply
Interested and qualified candidates should:
Click here to apply online
Application
Deadline:
8th October, 2026.
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Lagos State