Senior Brand Manager, Rum & Liquor
AI summary
Guinness Nigeria Plc is hiring a Senior Brand Manager for its Rum & Liquor portfolio in Ikeja, Lagos. The role owns brand growth, consumer journey execution, and integrated marketing activations across Nigeria and Africa Partner Markets. Candidates need a degree in Marketing or Business and 4–7 years of FMCG or commercial marketing experience.
- Senior brand ownership role within Diageo's major African market
- Full-time position based in Ikeja, Lagos
- Requires 4–7 years of marketing/FMCG experience
- Owns end-to-end consumer journey and brand activation
- Manages agency partners, budgets, and cross-market best practices
AI job guide
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AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required4+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in driver, motorista, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in IkejaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Brand Manager, Rum & Liquor evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Guinness Nigeria Plc and the role in Ikeja.
- Add concrete examples related to driver, motorista, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
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Source and safety check
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Senior Brand Manager, Rum & Liquor role in driver, motorista?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Ikeja under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Guinness Nigeria Plc before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Senior Brand Manager, Rum & Liquor
Job Type: Full time
Senior Brand Manager, Rum & Liquor at Guinness Nigeria Plc
⏲
Sep 23, 2026, 7:00 AM
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Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.
We are recruiting to fill the position below:
Job Requisition ID: JR1130094
Location: Ikeja, Lagos
Purpose of the Role
Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.
Qualifications and
Experience
Required
Degree in Marketing, Business or related discipline.
Typically 4-7 years of marketing, commercial or FMCG experience.
Proven track record delivering integrated campaigns and business results.
Strong stakeholder management and project leadership skills.
/ skills required:
Own the execution of the end-to-end consumer and shopper journey, translating global campaigns, growth drivers, and innovation initiatives into locally relevant activations with the Partners.
Support innovation launches, portfolio expansion opportunities, and market development initiatives across Africa Partner Markets.
Manage agency partners and adaptation workflows to ensure timely, cost-effective, and high-quality delivery of marketing assets.
Share best practices and learnings across markets to enhance marketing effectiveness and execution excellence throughout the region.
Partner with market teams to ensure consistent and high-quality execution of brand campaigns, activations, and innovation launches.
Track, analyse, and report business performance, market trends, and campaign effectiveness, driving optimization actions where required.
Manage brand budgets and marketing investments to maximize efficiency and commercial return.
Support the development and execution of annual brand plans aligned with global and regional brand strategies.
Translate consumer, shopper, and cultural insights into compelling activation programs that drive recruitment, penetration, engagement, and loyalty.
Deliver brand P&L, growth, market share, brand health, and ROI objectives across assigned rum brands and portfolio segments.
Lead the adaptation of global creative campaigns and brand assets for Africa Partner Markets, ensuring cultural relevance and executional excellence.
Support brand governance across all Partner Markets by ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing policies.
Collaborate closely with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to identify and unlock growth opportunities.
Key Competencies:
Commercial and Financial Acumen & Cross-Functional Leadership
Brand Building & Activation Excellence
Digital and AI literacy
Consumer, Shopper & Cultural Understanding
How to Apply
Interested and qualified candidates should:
Click here to apply online
Application
Deadline:
8th October, 2026.
View all Jobs in Nigeria
Lagos State