Social Media Manager

Social Media Manager at Elizabeth Miller PR (EMPR)

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Sep 21, 2026, 10:24 AM

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Elizabeth Miller PR (EMPR) is an elite public relations and marketing firm navigating the future of commerce in Nigeria, Africa, and globally. Elizabeth Miller PR was founded on a simple belief: great organizations deserve to be seen, trusted and chosen.

We began by helping ambitious brands, institutions and high-growth organizations secure meaningful visibility through strategic public relations and media engagement. Over time, we recognized that visibility alone was no longer enough. In an increasingly crowded and digitally driven marketplace, organizations needed more than media coverage they needed market preference.

Today, Elizabeth Miller PR is a strategic communications, public relations and marketing agency headquartered in Lagos, Nigeria, with a growing international footprint across the United Kingdom and Africa. We partner with organizations to strengthen reputation, build authority, increase discoverability and create lasting Brand Appeal

Our work spans brand strategy, public relations, media relations, digital marketing, content production, stakeholder engagement and AI search visibility, helping organizations position themselves as the

Preferred Qualifications

Job Title: Social Media Manager

choice in their market.

We are recruiting to fill the position below:

Location: Lagos

Employment Type: Full-time

The Role

Most importantly, you must understand that social media is not simply about posting consistently.

We are looking for a highly creative, culturally aware and social-media-obsessed Social Media Manager to join our team.

We are looking for someone who genuinely understands the internet, knows what makes people stop scrolling, understands how brands should show up visually and verbally, and can turn a brand's social media presence into a compelling digital experience.

You will be responsible for transforming brand strategies into social-first content, compelling storytelling, beautiful feeds, relevant conversations and consistent community growth.

You should probably be the person your friends come to when they ask, “Have you seen this trend on Instagram/TikTok?”

You should be someone who naturally notices trends, sounds, formats, creators, memes, cultural moments, visual references and emerging content styles.

As Social Media Manager, you will take ownership of the social media presence of assigned Elizabeth Miller PR clients.

This is not a role for someone who simply schedules posts.

It is about storytelling, culture, creativity, community and attention.

Key Responsibilties

Social Media Strategy

Build monthly and weekly content calendars.

Develop campaign concepts specifically designed for social media.

Continually refine social strategies based on audience behaviour and performance.

Translate brand positioning and business objectives into effective social media strategies.

Identify opportunities for brands to participate in relevant cultural conversations and trends.

Develop content pillars, recurring content series and social storytelling frameworks.

Develop social media strategies for assigned client accounts.

Content Creation:

You will be expected to be hands-on with content creation.

Create social media content using tools such as Canva, CapCut and other relevant content creation platforms.

Edit talking-head videos and other short-form content.

Work with the in-house Graphic Designer on more complex visual projects.

Develop compelling hooks, captions and CTAs.

Create and edit Reels, TikToks, carousels, stories, static posts and short-form videos.

Create simple motion graphics and video treatments where appropriate.

Develop social-first concepts that can be executed quickly and creatively.

Repurpose long-form content into social content.

Brand Storytelling:

Turn everyday brand activities, products, founders, events and campaigns into engaging social content.

Develop stories that make brands feel human, relevant and desirable.

Maintain a consistent brand voice across social platforms.

Understand how storytelling changes across Instagram, TikTok, LinkedIn and other platforms.

Develop creative ways to communicate brand values without making content feel overly corporate or forced.

Understand the personality, positioning and audience of every assigned brand.

Instagram & Visual Direction:

Think about how individual posts work together as a complete feed.

Collaborate with the Graphic Designer and photographers/videographers to achieve the desired visual direction.

Develop aesthetic references and moodboards for client accounts.

Plan visual storytelling across grids, carousels, Reels and Stories.

Plan Instagram grids and visual content direction.

Understand typography, composition, imagery, colour and visual hierarchy at a social-media level.

You should have a strong eye for beautiful social media presentation.

Maintain visual consistency while keeping feeds dynamic and interesting.

Identify when a feed needs a refresh or visual evolution.

Trends & Culture:

This is a major part of the role:

Track emerging creator and influencer trends.

Monitor trending sounds, formats, memes, creators, conversations and content styles.

Identify trends that are relevant to specific client brands.

Maintain a swipe file/reference library of strong content, campaigns and creative ideas.

Stay constantly informed about Instagram, TikTok and emerging social platforms.

Understand the difference between

following a trend and strategically participating in culture.

Quickly turn relevant trends into brand-appropriate content ideas.

Community Management:

Escalate sensitive issues or complaints appropriately.

Manage day-to-day social media communities for assigned accounts.

Monitor comments, DMs, mentions and relevant conversations.

Identify potential leads, customers, collaborators, creators and opportunities through social conversations.

Build genuine community around client brands.

Respond to audiences in the appropriate brand voice.

Content Planning & Production:

Organise and maintain content assets.

Build content banks for clients.

Participate in content shoots and direct social-first content where required.

Prepare detailed content briefs.

Ensure content is captured with social media in mind.

Coordinate with photographers, videographers, designers, influencers and other creatives.

Analytics & Reporting:

Prepare monthly social media reports and insights.

Make recommendations based on data.

Track reach, impressions, engagement, follower growth, saves, shares, views, clicks and other relevant metrics.

Monitor social media performance.

Identify high-performing content and understand why it worked.

Continually test and improve content.

What We Are Looking For

We want someone who lives and breathes social media.

You should be:

Highly creative — You naturally generate ideas and see possibilities where others see ordinary content.

Hands-on — You are comfortable opening Canva or CapCut and actually making the content yourself.

Visually sophisticated — You understand aesthetics, composition, typography, imagery and how a brand should look online.

Organised — You can manage multiple accounts, content calendars, deadlines and approvals without losing track.

Curious — You constantly explore new platforms, creators, formats and tools.

Fast-moving — Social media moves quickly. You need to be able to spot an opportunity and execute.

A storyteller — You know how to turn a product, person or idea into content people care about.

Trend-aware — You know what's happening online before someone has to send it to you.

Strategic — Creativity must serve a purpose. You understand audience, positioning and business objectives.

Collaborative — You can work with designers, photographers, videographers, PR professionals and account managers.

Experience

Candidates must provide a portfolio or examples of social media accounts/content they have personally managed or created.

2–3years of

in social media management, digital marketing, content creation, brand communications or a related field. Agency

is highly desirable.

Skills:

Excellent understanding of social media trends and content formats.

Good understanding of analytics and social media reporting.

Strong understanding of Instagram aesthetics and grid planning.

Strong knowledge of Instagram and TikTok.

Excellent copywriting and caption-writing ability.

Strong understanding of Reels and short-form video.

Excellent communication and organisational skills.

Strong CapCut/video editing skills.

Strong Canva skills.

managing multiple social media accounts.

developing social media content calendars.

Additional Advantage:

with:

Photography or videography

Social media scheduling platforms

Fashion, beauty, lifestyle, luxury, hospitality or consumer brands

Influencer/creator marketing

Adobe Creative Suite

Meta Business Suite

AI content creation tools

TikTok Business tools

Photoshop

Premiere Pro

Illustrator

Lightroom

We are particularly interested in seeing:

Creative concepts

Carousels

Content calendars

Before/after examples

Instagram grids

Reels

Results achieved.

How to Apply

Interested candidates should submit their CV and Cover letter, Social media portfolio, and Examples of social media accounts you have managed to:

humanresources@tookimedia.com

using "Application – Social Media Manager" as the subject of the mail.

Note

: Only shortlisted candidates will be contacted.

Application

Deadline:

29th September, 2026.

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Lagos State

Social Media Manager job vacancies in Nigeria