Trade Manager
AI summary
Lheon Consulting Limited is hiring a full-time Trade Manager in Lagos to drive trade strategy, sales, distribution, and brand visibility within the wine and spirits industry. The role involves developing trade plans, managing key accounts, and coordinating marketing activations to achieve volume and revenue targets.
- Full-time role based in Lagos
- Focus on wine and spirits trade strategy and distribution
- Key account management across hotels, restaurants, bars, and retail outlets
- Requires developing trade plans, promotions, and new product launch strategies
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Trade Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Lheon Consulting Limited and the role in Not specified.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Trade Manager role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Lheon Consulting Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Trade Manager at Lheon Consulting Limited
⏲
Sep 25, 2026, 8:11 AM
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Lheon Consulting Limited is a strategy development and talent consultancy company, devoted exclusively to career shaping and personal development activities.We work globally with professionals and experts in the financial sectors to offer resourceful training, assessment and recruitment services to financial and non-bank financial institutions through use of innovative technologies to achieve a perfect workplace.
We are recruiting to fill the position below:
Job Title: Trade Manager
Location: Lagos
Employment Type: Full-time
Key Accountabilities
Trade Strategy & Planning:
Develop monthly and quarterly trade plans to achieve volume, revenue, distribution, and visibility targets.
Develop and maintain strong relationships with distributors, wholesalers, retailers, hotels, restaurants, bars, clubs, and other trade partners.
Identify new business opportunities and expand the company's customer base.
Develop and implement trade marketing strategies aligned with overall sales and brand objectives.
Monitor product availability and ensure adequate stock levels across key outlets.
Work closely with the sales team to achieve agreed sales targets.
Identify market opportunities, emerging channels, and trends within the wine and spirits industry.
Drive sales volume, revenue, distribution, and market penetration across assigned territories.
Develop plans for new product launches, promotions, activations, and seasonal campaigns.
Sales & Distribution
Trade Marketing & Brand Visibility:
Monitor competitor activities, pricing, promotions, and visibility and provide actionable market intelligence.
Coordinate with the Marketing team on brand activations and consumer engagement activities.
Ensure effective execution of trade promotions, activations, tastings, and brand visibility initiatives.
Develop and implement point-of-sale visibility standards across outlets.
Ensure proper placement and presentation of products within key accounts and retail outlets.
Key Account & Channel Management:
Monitor account performance and identify opportunities for increased sales and distribution.
Negotiate commercial arrangements, promotions, and visibility opportunities within approved company guidelines.
Develop channel-specific strategies for hotels, restaurants, bars, lounges, supermarkets, liquor stores, and other relevant outlets.
Manage and grow relationships with key accounts within the on-trade and off-trade channels.
Team Management:
Set clear targets and KPIs for team members and monitor performance.
Ensure compliance with company policies and reporting requirements.
Conduct regular field visits and performance reviews.
Coach and develop team members to improve sales execution and customer engagement.
Supervise and provide direction to Trade/Sales Executives, Brand Ambassadors, Sales Field Agents, or other assigned team members.
Market Intelligence & Reporting:
Track sales performance, distribution, outlet coverage, market trends, pricing, and competitor activities.
Monitor ROI on trade promotions and activations.
Maintain accurate records of trade activities, customer information, and outlet performance.
Prepare weekly and monthly trade performance reports.
Provide management with insights on market opportunities, challenges, and recommended actions.
Budget & Commercial Management:
Ensure trade activities deliver measurable commercial value.
Work with Finance and Sales teams to monitor customer accounts, collections, and commercial performance where applicable.
Manage approved trade marketing and promotional budgets effectively.
Monitor spending against approved budgets.
Key Performance Indicators (KPIs)
Achievement of volume targets.
Customer retention and relationship development.
Accuracy and timeliness of sales/trade reports..
Brand visibility and compliance across key outlets.
Trade promotion execution rate.
Growth in key account sales.
Achievement of monthly and quarterly sales revenue targets.
Growth in numeric and weighted distribution.
Number of new active outlets acquired.
Product availability and stock-out rate.
Team target achievement and productivity.
Competitor and market intelligence reporting.
Outlet coverage and call frequency.
Trade marketing ROI.
Salary: N400,000 - N500,000 per month.
How to Apply
Interested and qualified candidates should send their Applications to:
penedge.careers@gmail.com
using the Job Title as the subject of the email.
Application Deadline:
10th October, 2026.
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Lagos State
Trade Manager job vacancies in Nigeria