Trade Marketing Manager
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MSI Nigeria Reproductive Choices is hiring a Trade Marketing Manager in Abuja to drive its social marketing strategy for sexual and reproductive health products across Nigeria. The role focuses on trade activations, POS material, channel marketing, and brand awareness to support sales objectives in hospitals, wholesale, and retail channels. Candidates should expect a marketing leadership position within an established NGO and social enterprise.
- Marketing leadership role focused on trade activations and channel strategy
- Based in Abuja (FCT) with national reach across 36 states
- Covers ethical, OTC, and consumer health product portfolios
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MSI Nigeria Reproductive Choices is hiring a Trade Marketing Manager in Abuja to drive its social marketing strategy for sexual and reproductive health products across Nigeria. The role focuses on trade activations, POS material, channel marketing, and brand awareness to support sales objectives in hospitals, wholesale, and retail channels. Candidates should expect a marketing leadership position within an established NGO and social enterprise.
- Marketing leadership role focused on trade activations and channel strategy
- Based in Abuja (FCT) with national reach across 36 states
- Covers ethical, OTC, and consumer health product portfolios
- Involves POS material activation and external agency management
- Part of a well-known reproductive health social enterprise
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AI salary guide
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- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AbujaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
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- Place your strongest Trade Marketing Manager evidence in the first half of your CV.
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Interview preparation
- What experience makes you a strong fit for this Trade Marketing Manager role in sales, retail?
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Original source description
Trade Marketing Manager at MSI Nigeria Reproductive Choices (MSI Nigeria)
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Oct 22, 2026, 11:07 AM
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View all NGO & Humanitarian / Nonprofit Organizations jobs
MSI Nigeria Reproductive Choices (MSI Nigeria) is a leading provider of sexual and reproductive health care services and products across Nigeria.
As a social enterprise, our Social Marketing division adopts modern commercial marketing, sales and results-oriented business strategies to expand access to affordable, high-quality, and innovative sexual and reproductive health products, addressing the needs of diverse populations. Our products include the Fire Condoms and Back Up emergency contraceptives, among others.
Our network of trade partners, pharmacies, and shops supports product distribution to the last mile across the 36 states and the FCT, Abuja, helping ensure that quality sexual and reproductive health products are accessible to those who need them.
We are recruiting to fill the position below:
Job Title: Trade Marketing Manager
Location: Abuja (FCT)
Objectives
The Manager will work in conjunction with the Head of Marketing and Head of Sales to deliver the annual Trade Business Plan in line with the company’s broader activation approach and strategic objectives
The Trade Marketing Manager is responsible for the development and execution of 4 Ps. He/she shall execute programs which aim at generating interests, engagements, and demand for company’s products (ethical, OTC and consumer goods) at key channels.
Part of the marketing strategy entails trade message development, trade materials development and brand awareness to achieve sales objectives of defined hospital, wholesale, and retail product portfolio
Overall Responsibilities
Oversee the activation of best-in-class POS material both in-store and online to maximise consumer engagement, brand presence and product awareness.
Facilitate and enhance the Sales Team’s efforts in driving incentive programs and ensure successfully executed channel marketing activations.
Develop and maintain portfolio merchandising practices and guidelines appropriate for the market and support with necessary implementation training.
Collaborate with and oversee the work of external agencies providing clear design briefs and optimising all projects.
Maintain a solid foundation of customer & shopper knowledge and awareness around the customer journey, particularly with the evolution of e-Commerce.
Work closely with Sales, Marketing, Digital and Creative teams to ensure consistent messaging across all channel partner activities.
Through regular field visits and understanding of brand performance metrics, identify additional market-focused trade activity opportunities and work with planning teams to ensure requirements can be executed in a timely manner.
Lead Trade Marketing in co-ordinating mini-campaigns, supporting product launches and seasonal business needs.
Create and implement strategies to drive the sales pipeline and meet revenue goals, for target geographies across Nigeria.
Directly engage with external Partner (customer) Accounts, to build long-term relationships, across retail, online, and B2B (wholesale and distributor) business
Be the expert in Trade (Channel) Marketing strategy development and effective execution to timelines.
Create integrated Channel (Hospital, Grocery, Wholesale and Retail) marketing programs utilising local market insights and sales input to ensure relevance in key geographies, to maximise sell-through.
Measure financial ROI/KPIs for programs and activities, linking with sell-through data.
Input to competitor analysis by understanding competitor activity by trade segment and sharing this with relevant Market and Competitive Intelligence team.
Connect with Marketing team to support key projects including events, promotional activities and trade shows as required.
Evaluate trade activity and gain insight to inform future activity. Ensure insights and recommendations are shared with internal stakeholders.
Required Qualifications
Collaborative approach.
Trade or Customer Marketing experience preferably in FMCG industry (Pharma industry will be a plus)
Graduate or Post graduate qualification in Social Sciences, Biological Sciences, other related field
Confident with Tenacity
3-5 years of work experience in a consumer goods environment, ideally with some experience in FMCG or Pharma industry
Logical Thinking
Creative Flair
Cross functional working relationship
Understanding of hospital, retail & wholesale trade
Strong organisational and administrative skills
Strong communication skills with ability to deliver key messages succinctly.
Some sales experience would be an advantage
Commercial thinking to inform trade opportunities and investment choices.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note
If you wish to be considered for the post, please re-name your CV with your first and last name. Note that if the underline instructions are not followed application will not be considered.
MSI Nigeria Reproductive Choices provides equal opportunity in employment and prohibits discrimination in employment on the basis of race, sex, colour, religion, age, marital status, or disability.
MSI Nigeria is committed to safeguarding children and vulnerable adults and operates a zero-tolerance approach to abuse, exploitation, and harassment of any kind.
Kindly note that this role is open until filled and interviews will be conducted on a rolling basis even while advertisement is still active.
There are no relocation allowances available for this position.
Application Deadline:
29th October, 2026.
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