Marketing Manager

To develop and execute integrated marketing strategies that strengthen inq.'s market position, build brand visibility, support revenue growth and position the organisation as a credible digital solutions partner.

The role will translate inq.'s capabilities, solutions and customer value propositions into compelling market propositions, campaigns and content, while working closely with Sales, Product, Customer Success, Technology and Corporate Services to drive measurable business impact.

Key Accountabilities

• Brand & Corporate Marketing:
• Develop initiatives that position inq. as a credible voice on relevant industry and technology issues.
• Identify opportunities for executive and corporate thought leadership.
• Strengthen inq.'s visibility and reputation within the Nigerian technology and digital solutions ecosystem.
• Ensure consistency of brand messaging across campaigns, presentations, digital platforms, events and external communications.
• Translate and consistently apply inq.'s corporate positioning, brand identity and messaging across all market-facing channels.
• Success looks like:
• The market has a clearer understanding of who inq. is, what it does and the value it creates.
• Solution & Product Marketing:
• Develop compelling value propositions and go-to-market plans for inq.'s products and solutions.
• Translate technical capabilities into clear business benefits for target customers and industries.
• Develop sector-specific propositions based on customer needs and market opportunities.
• Support the introduction and market activation of new products, solutions and partnerships.
• Work with Product, Technology and Sales teams to develop solution messaging, sales collateral, case studies and campaign assets.
• Success looks like:
• Customers can understand the business problem inq. solves, the value of its solutions and why inq. is relevant to them.
• Demand Generation & Sales Enablement:
• Track the contribution of marketing activities to pipeline and commercial outcomes.
• Provide Sales with relevant content, presentations, case studies, campaign materials and other enablement tools.
• Work closely with Sales to identify priority markets, accounts, sectors and opportunities.
• Develop integrated campaigns that generate awareness, engagement and qualified commercial opportunities.
• Develop marketing programmes that support the sales pipeline and customer acquisition strategy.
• Develop marketing programmes that support the sales pipeline and customer acquisition strategy.
• Success looks like:
• Marketing is demonstrably contributing to market engagement, qualified opportunities and revenue growth.
• Digital Marketing, Content & Communications:
• Coordinate external communications and PR activities with relevant agencies and partners.
• Lead the development of relevant content across the website, social media, email, digital platforms and other channels.
• Manage the content calendar and ensure timely delivery of high-quality market-facing content.
• Develop thought leadership, customer stories, industry insights and other content that demonstrates inq.'s expertise.
• Monitor digital performance and use insights to improve campaigns.
• Drive website optimisation, SEO and digital engagement initiatives.
• Events, Partnerships & Market Engagement:
• Proactively identify and manage the industry events & engagements calendar, with the objective of participation and visibility for the company.
• Maximise the commercial and reputational value of events and partnerships through pre-event, event and post-event engagement.
• Identify opportunities for joint marketing initiatives with technology partners, customers and other ecosystem stakeholders.
• Maintain relationships with relevant media, industry platforms and marketing partners.
• Coordinate participation in relevant industry forums, conferences and technology events.
• Develop and manage strategic marketing events, industry engagements, sponsorships and activations.
• Customer Advocacy & Market Proof:
• Build a library of credible evidence demonstrating the impact of inq.'s solutions.
• This is particularly important because one of the weaknesses identified in the strategic work is the limited number of published case studies and demonstrated impact results.
• Use customer outcomes to strengthen brand credibility and commercial propositions.
• Work with Customer Success and Sales to identify customers willing to participate in advocacy activities.
• Develop customer case studies, testimonials, success stories and reference materials.
• Identify opportunities to turn successful customer engagements into market proof.
• Marketing Planning, Budget & Performance:
• Establish KPIs for campaigns and marketing programmes.
• Develop the annual marketing plan aligned with commercial and corporate priorities.
• Track the contribution of marketing activities to pipeline and commercial outcomes.
• Manage external agencies, suppliers and marketing partners effectively.
• Track marketing performance, ROI and contribution to commercial objectives.
• Provide regular marketing performance reports and recommendations to management.
• Provide Sales with relevant content, presentations, case studies, campaign materials and other enablement tools.
• Manage the approved marketing budget and ensure activities are delivered within agreed parameters.
• Communications and Work Relationships
• Internal:
• Product Management
• Executive Management
• Technology
• Commercial & GTM
• Customer Success
• Corporate Services
• Sales
• Finance
• External:
• Industry associations
• Digital/media platforms
• Marketing and PR agencies
• Customers
• Media organisations
• Event and sponsorship partners
• Technology and strategic partners

Requirements

• Experience in a role requiring both strategic planning and hands-on execution.
• Experience working closely with Sales and commercial teams to generate market opportunities.
• Experience managing digital marketing, content, PR and external communications.
• Strong understanding of the Nigerian business and technology environment
• Strong understanding of brand positioning and corporate communications.
• Experience developing go-to-market strategies and value propositions.
• Experience developing thought leadership, customer case studies or industry content would be an advantage.
• Demonstrated experience in technology, telecommunications, digital solutions or a related sector.
• Experience managing agencies, budgets and cross-functional marketing programme.
• Experience managing marketing agencies, suppliers and strategic partners.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns.
• Experience marketing technology products, solutions or services to enterprise customers.
• Strong experience in B2B marketing, preferably within technology, telecommunications, digital solutions or a related sector.
• Professional marketing qualification such as CIM is an advantage.
• Demonstrated experience managing marketing budgets and measuring campaign effectiveness.
• 6–8 years' relevant marketing experience, with substantial experience in B2B marketing.
• Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.
• Job Related Skills:
• Strategic & Commercial:
• Market and customer insight
• Commercial acumen
• Strategic marketing thinking
• Brand & Communication:
• Storytelling
• Content development
• Corporate communications
• Presentation and thought leadership
• Brand management
• Digital:
• Digital marketing
• Digital analytics
• Website/SEO
• Marketing technology
• Social media
• Execution:
• Ability to manage multiple priorities.
• Budget management
• Project management
• Campaign management
• Agency/vendor management
• How to Apply
• Interested and qualified candidates should:
• Click here to apply online
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