Assistant Activation Manager
AI job insight
The Assistant Activation Manager supports planning, execution, and evaluation of consumer, trade, experiential, and brand activation initiatives across relevant channels in Nigeria. The role coordinates agencies, vendors, and internal stakeholders to deliver brand activations, manage budgets, and track performance against campaign objectives.
- Brand activation and consumer engagement role in a major Nigerian FMCG company
- Involves field supervision, agency management, and budget tracking
- Works with Brand Marketing, Sales, Trade Marketing, and external vendors
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More roles you may want to review before you leave.AI summary
The Assistant Activation Manager supports planning, execution, and evaluation of consumer, trade, experiential, and brand activation initiatives across relevant channels in Nigeria. The role coordinates agencies, vendors, and internal stakeholders to deliver brand activations, manage budgets, and track performance against campaign objectives.
- Brand activation and consumer engagement role in a major Nigerian FMCG company
- Involves field supervision, agency management, and budget tracking
- Works with Brand Marketing, Sales, Trade Marketing, and external vendors
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NigerThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Assistant Activation Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Seven Up Bottling Company and the role in Niger.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobgurus Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobgurus Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Assistant Activation Manager role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Niger under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Seven Up Bottling Company before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
The Assistant Activation Manager supports the planning, execution, and evaluation of consumer, trade, experiential, and brand activation initiatives across relevant channels and locations.
The role is responsible for ensuring that brand activations are executed effectively, consistently, and in line with approved brand strategies, campaign objectives, budgets, and company standards.
The role will work closely with Brand Marketing, Sales, Trade Marketing, agencies, vendors, and other stakeholders to deliver impactful consumer experiences and drive brand engagement.
Key Responsibilities
- Activation Planning & Execution:
- Support the development and execution of brand activation plans aligned with brand and business objectives.
- Coordinate the implementation of consumer engagement activities, experiential campaigns, roadshows, sampling activities, events, and other activations.
- Ensure all activation activities are delivered according to approved timelines, concepts, and execution standards.
- Support on-ground supervision of activations across assigned locations.
- Coordinate with agencies, vendors, promoters, and other third parties involved in activation activities.
- Campaign & Brand Support:
- Translate brand campaign objectives into effective activation and consumer engagement activities.
- Ensure activation materials, messaging, branding, and consumer touchpoints are consistent with approved brand guidelines.
- Support the execution of new product launches, seasonal campaigns, sponsorships, and other marketing initiatives.
- Identify opportunities to increase consumer interaction and brand visibility through innovative activation ideas.
- Agency & Vendor Management:
- Work closely with activation agencies and vendors to ensure quality and timely delivery.
- Brief agencies and vendors on activation requirements and campaign expectations.
- Monitor agency execution and provide feedback where required.
- Support vendor selection, quotation reviews, purchase requisitions, and documentation in line with company processes.
- Budget & Cost Management:
- Support the preparation and tracking of activation budgets.
- Monitor expenditure against approved budgets and escalate potential variances.
- Ensure proper documentation and reconciliation of activation-related expenses.
- Identify opportunities to improve cost efficiency without compromising execution quality.
- Performance Tracking & Reporting:
- Track key activation metrics such as consumer participation, reach, engagement, sampling, conversion, and other agreed KPIs.
- Prepare post-activation reports highlighting performance, learnings, challenges, and recommendations.
- Gather consumer and field insights to support future activation planning.
- Maintain an updated database of activation activities, agencies, vendors, and performance results.
- Stakeholder Management:
- Collaborate with Brand Marketing, Sales, Trade Marketing, Commercial, Procurement, Finance, and other relevant teams.
- Work with regional and field teams to ensure effective implementation of activation plans.
- Build strong working relationships with agencies, vendors, event partners, and other external stakeholders.
- Market & Consumer Insights:
- Monitor consumer behaviour, market trends, competitor activations, events, and emerging engagement platforms.
- Provide insights from the field to support brand and activation strategy.
- Identify opportunities for innovative consumer engagement and experiential marketing.
Requirements
Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
3–5 years of relevant experience in brand activation, experiential marketing, consumer marketing, trade marketing, events, or a related field.
Experience working with marketing/activation agencies and external vendors.
Experience managing on-ground activations, events, roadshows, or consumer engagement campaigns.
Experience within FMCG, beverages is a MUST.
Method of Application
- Interested and qualified candidates should send CVs[ to:
- [email protected]
- using the Job Position as subject of the email.
- Click here to Apply
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