Consumer Insights Manager
AI job insight
Worknigeria is hiring a Consumer Insights Manager in Lagos, Nigeria. The role involves leading qualitative and quantitative research, managing research agencies, and providing consumer insights to shape brand strategy and advertising claims. Full-time position with a clear application process via email.
- Full-time role based in Lagos, Nigeria
- Minimum 10 years experience with 3 years at managerial level
- FMCG bottling industry experience required
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Worknigeria is hiring a Consumer Insights Manager in Lagos, Nigeria. The role involves leading qualitative and quantitative research, managing research agencies, and providing consumer insights to shape brand strategy and advertising claims. Full-time position with a clear application process via email.
- Full-time role based in Lagos, Nigeria
- Minimum 10 years experience with 3 years at managerial level
- FMCG bottling industry experience required
- Application deadline: 10th October, 2026
- Apply by sending CV to [email protected]
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, consumer insights, market researchThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LagosThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Consumer Insights Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Worknigeria and the role in Lagos.
- Add concrete examples related to internship, consumer insights, market research, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Consumer Insights Manager role in internship, consumer insights?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lagos under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Worknigeria before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Consumer Insights Manager at Worknigeria
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Oct 2, 2026, 11:10 AM
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View all Media, Advertising & Communications jobs
Worknigeria was established with a Singular Vision. To help the vast Nigerian workforce find meaningful jobs. We are also on a mission to upskill them in the best ways possible and help them grow with and within their careers.
We are recruiting to fill the position below:
Job Title: Consumer Insights Manager
Location: Lagos
Employment Type: Full-time
Job Responsibilities
Project Ownership: Scoping, designing, and executing custom qualitative and quantitative research studies to answer specific business questions (e.g. Usage & Attitudes studies, Brand Health Tracking, concept/product testing).
Agency Oversight: Briefing, evaluating, and managing third-party research agencies to ensure projects are delivered on time, within budget, and to methodology standards.
Voice of Consumer Advocacy: Challenging internal assumptions by bringing objective consumer data to cross-functional debates, ensuring company strategy stays anchored in real consumer behaviour.
Claims Validation: Designing robust consumer testing protocols to validate advertising claims (e.g. "Preferred 2-to-1 over the leading brand") to ensure legal and regulatory compliance.
Annual Brand Planning Partnering: Participating actively in annual brand planning cycles,providing the foundational consumer insights that shape budget allocations, marketing strategies, and target setting.
Sensory & Taste Testing: Coordinating product formula tests, blind taste challenges, and packaging usability studies in close collaboration with R&D and product development teams.
Job Requirements
Minimum of 10 years’ progressive experience, with at least three years at a managerial level. Experience in similar bottling FMCG industry is required.
First Degree or its equivalent in Marketing, Business Administration or other relevant discipline. MSc/MBA or relevant professional certification is an added advantage.
How to Apply
Interested and qualified candidates should send their CV to:
using the job title as the subject of the mail.
Application Deadline:
10th October, 2026.
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Lagos State
Consumer Insights Manager job vacancies in Nigeria