General Manager - Sales and Marketing
AI job insight
Fadac Resources is recruiting a General Manager, Sales & Marketing for a luxury/premium retail client in Lagos. The role provides strategic and commercial leadership across sales, marketing, brand, digital and retail, with full P&L accountability. Requires at least 15 years of experience, including 5 years leading combined sales and marketing teams.
- Senior leadership role with full P&L accountability
- Lead Sales, Marketing, Brand, Digital, PR and boutique retail
- Minimum 15 years experience, 5 years leading sales and marketing teams
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Fadac Resources is recruiting a General Manager, Sales & Marketing for a luxury/premium retail client in Lagos. The role provides strategic and commercial leadership across sales, marketing, brand, digital and retail, with full P&L accountability. Requires at least 15 years of experience, including 5 years leading combined sales and marketing teams.
- Senior leadership role with full P&L accountability
- Lead Sales, Marketing, Brand, Digital, PR and boutique retail
- Minimum 15 years experience, 5 years leading sales and marketing teams
- Luxury/premium retail industry, based in Lagos
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required15+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in sales, retail, general managerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NigerThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest General Manager - Sales and Marketing evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Fadac Resources and the role in Niger.
- Add concrete examples related to sales, retail, general manager, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Others; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Others
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this General Manager - Sales and Marketing role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Niger under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Fadac Resources before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Proven methodology, profound impact, and sustainable results.
These are the component that makes our company unique. At Fadac Resources we provide businesses with human capital solutions that can help improve oral performance while reducing employment practice risk.
We can assist organization no matter how large or small to establish , outsource and troubl...
General Manager - Sales and Marketing
Job Type: Full Time
Qualifications
Experience
15 years
Location: Lagos
Job Field: Sales and Business Development
Level: Senior Management / C-Suite
Industry: Luxury / Premium Retail
Job Summary
Our client is seeking an accomplished General Manager, Sales amp; Marketing to provide strategic and commercial leadership across its business portfolio.
This is a senior leadership position for an experienced commercial executive with a strong track record of driving revenue, profitability, customer growth and brand development within premium/luxury or other high-value customer environments.
Key Responsibilities
- Develop and execute an integrated annual Sales & Marketing strategy across all business units, regions, and channels, including e-commerce.
- Provide strategic leadership across Sales, Marketing, Brand, Digital, PR, and boutique retail functions.
- Take full P&L accountability for Sales & Marketing, managing budgets, monthly profitability, forecasting, and revenue targets.
- Lead, coach, and develop the Heads of Sales and Marketing, driving a high-performance culture and career growth across all teams.
- Drive sales performance and channel growth (B2C, B2B, B2G) while protecting pricing, discount controls, and operational integrity.
- Build strong relationships with HNWI/ VIP clients, brand principals, suppliers, and key external stakeholders.
- Optimize product mix, pricing, and assortment using market insights while ensuring strict brand standard compliance.
- Maintain luxury service excellence across boutiques, establish clear team KPIs, and ensure robust operational governance.
Requirements
Minimum 15 years of professional experience and at least 5 years leading combined sales and marketing teams.
Strong network in HNI, corporate and government circles.
Proven experience with P&L ownership and responsibility for significant revenue targets.
Demonstrated success leading large Sales & Marketing functions across multiple business units, channels or markets.
Strong commercial strategy, business development and revenue-growth capabilities.
Experience managing high-value/HNW clients and premium customer segments is highly desirable.
Strong understanding of brand, digital, e-commerce and integrated marketing.
Exceptional executive leadership, stakeholder management and people-development skills.
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Method of Application
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- [email protected]
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