Marketing Manager (Knorr & Foods)

You will lead the brand agenda from strategy through to execution, bringing together consumer insights, creativity, digital and social-first marketing, innovation and commercial thinking to create campaigns and experiences that genuinely connect with Nigerian consumers.

This is an exciting opportunity for a passionate and commercially minded marketer to shape the future of Knorr and our Foods portfolio in Nigeria. As Marketing Manager – Knorr & Foods, you will have the opportunity to build brands that are part of consumers’ everyday lives, creating culturally relevant marketing that strengthens brand love, drives penetration and delivers sustainable business growth.

Working alongside Demand Creation, Customer Development, R&D, Finance, CSP and agency partners, you will have the opportunity to turn bold ideas into impactful brand experiences, bring innovation to market and shape how Knorr and our Foods brands show up across consumer and shopper touchpoints.

Key Responsibilities

• Brand Strategy & Growth:
• Lead the implementation of brand plans, ensuring strong alignment between consumer needs, brand strategy and commercial priorities.
• Translate the Foods strategic vision into clear and compelling marketing plans for Knorr and the wider Foods portfolio in Nigeria.
• Drive sustainable, multi-year brand growth, penetration and brand power.
• Identify opportunities to strengthen brand relevance and unlock future growth within the Nigerian market.
• Consumer Demand Creation & Brand Building:
• Use consumer and shopper understanding to create meaningful experiences that strengthen brand consideration and preference.
• Champion a digital-first and social-first approach to building brands and creating consumer demand.
• Lead marketing activities for Knorr and relevant Foods brands, including campaigns, consumer engagement, activations and direct-to-consumer initiatives.
• Partner with the Demand Creation Lead and agency teams to develop compelling brand assets and locally relevant content.
• Bring brand stories to life consistently across digital, social, retail and experiential touchpoints.
• Digital Marketing & Consumer Engagement:
• Leverage content, partnerships, social media, influencers and paid media to strengthen brand visibility and engagement.
• Use data and insights to continuously optimise campaigns and improve marketing effectiveness.
• Lead the digital marketing agenda, developing strategies that create seamless and engaging consumer experiences.
• Drive consumer engagement across relevant digital and social platforms.
• Innovation & Go-to-Market:
• Partner across Marketing, CSP, Customer Development, R&D and other teams to deliver effective go-to-market plans.
• Lead the local execution of relevant global brand innovations and ensure strong market readiness.
• Drive the innovation agenda for Knorr and Foods, supporting ambitious growth objectives and evolving consumer needs.
• Bring product superiority to life throughout the consumer and shopper journey to drive desire and conversion.
• Commercial & Financial Delivery:
• Track campaign performance and return on investment, using insights to optimise marketing spend.
• Apply strong commercial thinking to brand, innovation and demand creation decisions.
• Use data and performance insights to identify opportunities, address gaps and strengthen business outcomes.
• Manage marketing budgets effectively and ensure investment is aligned with key growth priorities.
• Cross-Functional Leadership & Collaboration:
• Manage agency relationships to ensure high-quality, impactful and timely delivery.
• Build strong partnerships across Customer Development, R&D, Finance, CSP, Demand Creation and other key functions.
• Influence stakeholders effectively to align priorities and accelerate execution.
• Lead and inspire marketing teams and partners, creating an environment of collaboration, accountability and decisive action.
• Required Qualifications
• Minimum of 7 years’ relevant marketing experience, preferably within the consumer goods/FMCG industry.
• Strong consumer and shopper understanding, with the ability to translate insights into meaningful brand and commercial opportunities.
• Strong digital marketing capability, including experience across social media, influencer marketing, content marketing, SEO and paid media.
• Strong commercial and financial acumen, including marketing budget management, ROI tracking and investment optimisation.
• Strong experience in demand creation, brand building and integrated marketing.
• Strong analytical capability and confidence using data and insights to inform decisions.
• Strong communication and storytelling skills, with the ability to bring brands, products and consumer propositions to life.
• Proven ability to lead, influence and collaborate in a fast-paced and evolving environment.
• Bachelor’s Degree in Marketing, Business, Communications or a related field.
• Demonstrated ability to develop and execute marketing strategies that deliver measurable consumer and business outcomes.
• Experience in e-commerce and/or direct-to-consumer marketing would be advantageous.
• Experience working collaboratively across functions such as Customer Development, R&D, Finance and external agency partners.
• Why Join Unilever?
• Enjoy opportunities for regional exposure and professional development.
• Drive meaningful impact on business capability and performance.
• Be part of a supportive, culture driven environment that values people and growth.
• Work for one of the world’s most purpose-led and trusted brands.
• Unilever Behaviours:
• Focus on what counts: We ruthlessly prioritise what really, really matters and so do fewer things brilliantly. We set clear and stretching goals and recognise maximum performance impact. It is not about reducing ambition or effort or running after the ‘new and shiny’
• Care deeply: We care deeply about how consumers experience our brands every day, everywhere; about our people's growth and development, and our impact on the planet. We care about our performance, to a point where it hurts when we don't win. It is not just about being nice or avoiding honest conversations about performance and opportunity.
• Deliver with excellence: We deliver everything we do with excellence and pace. We take personal ownership and hold each other to account - always finding a way to do what we said we will do. It is not about analysing the inevitable roadblocks, admiring the problem or tolerating mediocrity
• Stay 3 steps ahead: We think boldly and creatively to make breakthroughs in performance. We are always curious and confident - anticipating and staying ahead of consumer needs and external trends to be the competition. It is not taking our eye off the ‘here and now’.
• How to Apply
• Interested and qualified candidates should:
• Click here to apply online
• Application Deadline:
• 24th October, 2026.
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