Sales Development Representative

Sales Development Representative at Snapnet Limited

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Oct 28, 2026, 1:01 PM

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Snapnet, a leading technology consulting firm and certified partner of Microsoft, AWS, Oracle, Huawei, and other global OEMs. Snapnet is an ICT Consulting firm with strategic focus in developing Industry specific solutions, Business consulting and Systems Integration with offices in Lagos and Abuja, Nigeria. We are committed to delivering first class innovation, quality, and state of the art technology solutions to discerning clients both in the private and public sector.

We are recruiting to fill the position below:

Job Title: Sales Development Representative

Location: Lekki, Lagos

Employment Type: Full-time

Job Summary

The Sales Development Representative (SDR) will be responsible for identifying potential customers, initiating contact with prospects, qualifying sales opportunities, and generating a consistent pipeline of qualified leads for the Sales/Account Executive team.

The successful candidate will work closely with the Sales and Marketing teams to identify target accounts, execute outbound prospecting campaigns, maintain accurate CRM records, and ensure qualified opportunities are properly handed over to the appropriate sales executive.

The role requires an individual who is confident in prospecting, comfortable making calls and sending outreach messages, able to conduct basic business conversations with prospects, and capable of consistently achieving assigned lead-generation and appointment-setting targets.

Key Responsibilities

• Lead Generation and Prospecting:
• Conduct outbound prospecting through telephone calls, email, LinkedIn, social media, and other approved channels.
• Build and maintain a database of prospective customers.
• Utilize available sales prospecting tools and databases to identify relevant decision-makers.
• Identify and research potential customers within assigned industries, territories, or market segments.
• Research target companies before initiating contact to understand their business, industry, and potential needs.
• Generate new leads in line with assigned weekly and monthly targets.
• Cold Calling and Outreach:
• Handle initial objections and determine whether a prospect is worth progressing.
• Introduce the company's products and services to prospective customers.
• Make a defined number of outbound calls and prospecting contacts daily.
• Follow up consistently with prospects who have shown interest.
• Use approved sales scripts, messaging, and communication frameworks while maintaining a natural and professional conversation.
• Engage prospects professionally and identify potential business needs.
• Lead Qualification:
• Capture relevant prospect information accurately.
• Distinguish between prospects that require further nurturing and those that are ready for sales engagement.
• Ask appropriate discovery questions to understand a prospect's business challenges.
• Ensure only appropriately qualified opportunities are passed to Account Executives or Sales Managers.
• Qualify leads based on agreed criteria such as business need, authority, budget, timing, and potential fit.
• Appointment Setting:
• Provide the sales representative with relevant background information before scheduled meetings.
• Confirm meetings with prospects and conduct appropriate follow-ups.
• Schedule qualified meetings, demonstrations, discovery sessions, and presentations between prospects and the relevant sales representative.
• Minimise meeting cancellations and no-shows through timely confirmation and engagement.
• CRM Management:
• Ensure no qualified lead or follow-up opportunity is lost due to poor CRM management.
• Maintain complete records of prospect interactions and next actions.
• Maintain accurate and up-to-date prospect information.
• Update lead stages and statuses promptly.
• Properly classify leads according to the company's CRM standards.
• Accurately record all prospecting activities, calls, emails, meetings, outcomes, and follow-ups in the approved CRM.
• Sales Pipeline Support:
• Work closely with Account Executives, Business Development Executives, and Sales Managers to support pipeline development.
• Assist in re-engaging dormant or previously unresponsive prospects where appropriate.
• Communicate relevant prospect feedback to the sales team.
• Follow up on opportunities where required to support progression.
• Provide qualified opportunities to the relevant sales team.
• Market and Customer Research:
• Monitor changes within target accounts that may create potential sales opportunities.
• Research industries, companies, competitors, and potential target accounts.
• Provide feedback on market trends, prospect responses, and common customer objections.
• Identify relevant decision-makers and influencers within target organisations.
• Reporting and Accountability:
• Participate in sales team meetings, pipeline reviews, coaching sessions, and performance reviews.
• Track calls, emails, contacts, qualified leads, meetings booked, meetings held, and other assigned KPIs.
• Take ownership of assigned targets and consistently work towards achieving them.
• Submit daily, weekly, and monthly prospecting activity reports as required.
• Escalate challenges affecting lead generation or prospect conversion promptly.
• Collaboration with Marketing:
• Work with the Marketing team to follow up on marketing-generated leads.
• Support outbound campaigns and targeted prospecting initiatives.
• Provide feedback on the quality of marketing leads.
• Use approved marketing materials and campaign messaging when engaging prospects.
• Continuous Learning:
• Learn and apply approved sales methodologies and prospecting techniques.
• Maintain adequate knowledge of the company's products, solutions, services, and value propositions.
• Continuously improve telephone, email, presentation, negotiation, objection-handling, and discovery skills.
• Participate in product, sales, and technical training.
• How to Apply
• Interested and qualified candidates should:
• Click here to apply online
• Application Deadline:
• 30th November, 2026.
• View all Jobs in Nigeria
• Lekki and 1 other location
• Lekki
• ,
• Lagos State
• Sales Development Representative job vacancies in Nigeria