Social Media Marketing Officer
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Agropreneur Nigeria Limited is hiring a Social Media Marketing Officer in Ibadan, Oyo State to own content planning, publishing and community response across TikTok, Facebook and Instagram. The full-time role also covers paid campaigns, e-commerce traffic, sales leads and content in English, Yoruba and Nigerian Pidgin.
- Own monthly content calendars across TikTok, Facebook and Instagram.
- Respond daily to comments, direct messages and reviews, and route qualified leads to sales.
- Run small Meta Ads and TikTok Ads campaigns within an approved budget.
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Agropreneur Nigeria Limited is hiring a Social Media Marketing Officer in Ibadan, Oyo State to own content planning, publishing and community response across TikTok, Facebook and Instagram. The full-time role also covers paid campaigns, e-commerce traffic, sales leads and content in English, Yoruba and Nigerian Pidgin.
- Own monthly content calendars across TikTok, Facebook and Instagram.
- Respond daily to comments, direct messages and reviews, and route qualified leads to sales.
- Run small Meta Ads and TikTok Ads campaigns within an approved budget.
- Requires OND, one year of experience and English; copy may also use Yoruba and Nigerian Pidgin.
- Salary is listed as NGN 70,000–150,000 without a specified pay period.
- Working hours are listed as 8 to 5.
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AI salary guide
Source salary availableThe source lists NGN 70,000 - 150,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required1+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, no_experienceThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in IbadanThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Social Media Marketing Officer evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Agropreneur Nigeria Limited and the role in Ibadan.
- Add concrete examples related to sales, retail, no_experience, ideally with measurable outcomes or clear responsibilities.
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Interview preparation
- What experience makes you a strong fit for this Social Media Marketing Officer role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Ibadan under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Agropreneur Nigeria Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
A
Social Media Marketing Officer
Agropreneur Nigeria Limited
Marketing & Communications
Today
Easy apply
New
Ibadan & Oyo State
Full Time
Agriculture, Fishing & Forestry
NGN
70,000 - 150,000
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Job summary
The Social Media Marketing Officer is the in-house owner of our social media channels. Our designer and video creator make the content; this person plans it, publishes it, talks to the audience, and turns interest into enquiries and sales.
In short: you are the voice of The SeedHub online and the bridge between our followers and our sales team.
Min Qualification:
OND
Experience Level:
Entry level
Experience Length:
1 year
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Key Accountabilities
- Content planning and publishing (about 30% of time):
- Build and run a monthly content calendar for TikTok, Facebook and Instagram, aligned to planting seasons, product launches and promotions.
- Brief the external designer and video creator on what is needed, by when, and for which channel.
- Review content before it goes live for accuracy, brand consistency and agronomic correctness (with the Technical Sales Agronomist).
- Schedule and publish posts, reels, stories and lives, adapting captions, hashtags and formats to each platform.
- Write captions and short copy in English, Yoruba and Nigerian Pidgin as needed.
- Community management and customer response (about 35% of time):
- Monitor all channels daily and respond to comments, DMs and reviews within agreed response times.
- Answer basic product, price and availability questions; route technical agronomy questions to the agronomist.
- Hand qualified leads (farmers or resellers ready to buy) to the sales team the same day, and log them.
- Handle complaints and negative comments calmly, escalating to management where needed.
- Grow engagement through polls, Q&As, farmer spotlights and lives.
- Driving traffic and sales (about 20% of time):
- Link social content to the e-commerce site and track clicks and orders from social.
- Keep product listings, prices and promotions consistent between social pages and the website.
- Run and manage small paid campaigns (Meta Ads, TikTok Ads) within an approved budget.
- Coordinate social promotion of in-store events, field days and partner campaigns.
- Field content capture (about 5% of time):
- Capture simple photos, short videos and testimonials from the store, farms and events for quick, authentic posts between professional shoots.
- Reporting and insight (about 10% of time):
- Produce a monthly report on reach, engagement, follower growth, leads and social-driven sales.
- Track what customers ask and complain about online, and share it with sales and management.
- Watch competitor and industry pages and recommend what to test next.
Requirements
- A minimum of an OND in marketing, mass communication, agricultural economics/extension, or a related field.
- 2–3 years managing social media for a business or
- brand, with a portfolio of pages or campaigns you ran.
- Hands-on experience with TikTok, Facebook and
- Instagram, including Meta Business Suite and basic paid ads.
- Strong written English; good conversational Yoruba and
- Nigerian Pidgin.
- Basic phone photography and video editing (e.g. CapCut,
- Canva).
- Calm, polite and quick in handling customer questions
- and complaints.
- Advantages:
- Experience in agriculture, agro-inputs, FMCG or retail.
- Farm background or genuine interest in farming and
- farmers.
- Experience with e-commerce platforms and tracking tools
- (e.g. Google Analytics, UTM links).
- Meta or Google digital marketing certification.
- Personal Qualities:
- Self-starter who can work without daily supervision.
- Organised and reliable with deadlines.
- Curious about what makes customers buy, not just what gets likes.
- How Success Is Measured:
- Leads passed to sales from social
- Orders and revenue traced to social (website and in-store)
- Response time to comments and DMs
- Content calendar delivered on schedule
- Engagement rate per platform
- Paid ads cost per lead
- Monthly report submitted
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