Sales Manager - Personal Care (FMCG Experience Only)
AI job insight
This is a senior Sales Manager role focused on the Personal Care segment within the FMCG industry in Nigeria. The successful candidate will drive revenue growth, expand market share, strengthen distribution networks, manage key accounts, and lead the sales team to meet commercial targets. A minimum of 10 years of relevant FMCG sales experience in Personal Care is required.
- Requires minimum 10 years FMCG sales experience in Personal Care
- Responsible for revenue growth, distribution expansion, and key account management
- Must lead sales team and develop route-to-market strategies
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This is a senior Sales Manager role focused on the Personal Care segment within the FMCG industry in Nigeria. The successful candidate will drive revenue growth, expand market share, strengthen distribution networks, manage key accounts, and lead the sales team to meet commercial targets. A minimum of 10 years of relevant FMCG sales experience in Personal Care is required.
- Requires minimum 10 years FMCG sales experience in Personal Care
- Responsible for revenue growth, distribution expansion, and key account management
- Must lead sales team and develop route-to-market strategies
- Involves trade marketing, market activations, and business reviews
- Candidates without relevant FMCG experience will not be considered
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NigeriaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales Manager - Personal Care (FMCG Experience Only) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Careers Verified Limited and the role in Nigeria.
- Add concrete examples related to sales, retail, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Hot Nigerian Jobs; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Hot Nigerian Jobs
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Sales Manager - Personal Care (FMCG Experience Only) role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nigeria under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Careers Verified Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
The ideal candidate must have extensive knowledge of the Personal Care market, including product distribution, retail operations, distributor management, trade marketing, and route-to-market strategies.
The successful candidate will be responsible for driving revenue growth, expanding market share, strengthening distribution networks, managing key accounts, and leading the sales team to achieve the organisation's commercial objectives.
He/she must demonstrate a strong track record of developing and executing sales strategies, building high-performing sales teams, and delivering sustainable business growth.
Candidates without a minimum of 10 years' relevant FMCG sales experience, particularly in the Personal Care category, will not be considered.
We are seeking a highly experienced, strategic, and commercially driven Sales Manager with a minimum of 10 years' proven experience in the FMCG industry, specifically within the Personal Care segment.
Key Responsibilities
- Ensure effective customer relationship management, credit control, and timely collection of outstanding receivables.
- Develop and execute comprehensive sales strategies to drive revenue growth, market penetration, and profitability within the Personal Care business.
- Develop, manage, and strengthen relationships with distributors, wholesalers, retailers, supermarkets, and strategic key accounts.
- Drive nationwide or regional distribution and market expansion of personal care products.
- Oversee the development and implementation of effective route-to-market strategies.
- Lead and manage the sales team to achieve monthly, quarterly, and annual sales targets.
- Oversee trade marketing activities, product promotions, market activations, and other sales-driving initiatives.
- Prepare and present comprehensive sales performance reports, market intelligence, and strategic recommendations to management.
- Conduct regular market visits and business reviews to evaluate sales performance and identify growth opportunities.
- Identify new business opportunities, distribution channels, and untapped markets to increase product availability and market share.
- Collaborate with Marketing, Finance, Supply Chain, and Operations teams to ensure efficient sales execution and product availability.
- Monitor market trends, consumer behaviour, competitor activities, and pricing strategies to identify business opportunities.
- Develop and manage sales budgets, revenue forecasts, and commercial plans.
- Monitor distributor performance, stock movement, product availability, and sales turnover to ensure effective market coverage.
- Establish sales performance standards, monitor KPIs, and implement corrective measures where necessary.
- Drive product visibility, merchandising, shelf positioning, and brand awareness across assigned markets.
- Identify, recruit, train, mentor, and develop sales personnel to build a high-performing commercial team.
- Qualifications and Requirements
- Demonstrated track record of achieving significant sales growth and expanding market share within the FMCG sector.
- Proven ability to lead, manage, and motivate large sales teams.
- Previous experience in a Sales Manager, Regional Sales Manager, National Sales Manager, or similar senior commercial position.
- Strong knowledge of Personal Care products, including skincare, body lotions, soaps, deodorants, haircare, cosmetics, and personal hygiene products.
- Minimum of 10 years' proven professional experience in FMCG sales, with significant experience specifically in the Personal Care industry.
- Strong understanding of distribution management, territory development, and route-to-market strategies.
- Proficiency in Microsoft Office applications and sales performance management tools.
- Excellent commercial, analytical, negotiation, and strategic planning skills.
- Bachelor's Degree or HND in Marketing, Business Administration, Sales Management, or any relevant discipline.
- Extensive experience managing distributors, wholesalers, modern trade, general trade, and key accounts.
- Willingness to travel frequently for business development and market supervision.
- Strong understanding of sales forecasting, budgeting, pricing, and revenue management.
- Key Competencies:
- Market Intelligence and Competitive Analysis.
- Revenue Growth and Profitability Management
- Personal Care FMCG Market Expertise
- Business Development and Market Expansion
- Team Leadership and Performance Management
- Key Account Management
- Trade Marketing and Brand Activation
- Sales Forecasting and Budget Management
- National and Regional Sales Operations
- Strategic Sales Leadership
- Distributor and Channel Management
- N300,000 - N350,000 monthly.
- How to Apply
- Interested and qualified candidates should:
- Click here to apply online
- Application Deadline:
- 31st December, 2026.
- View all Jobs in Nigeria
- Kano State