Content Lead
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M-KOPA Nigeria is hiring a Content Lead in Lagos on a hybrid full-time basis to drive brand storytelling across digital channels. The role leads content direction for social, blogs, newsletters, and campaigns within the fintech's Marketing team.
- Lead brand storytelling and content direction for M-KOPA Nigeria's Marketing team
- Hybrid full-time role based in Lagos, partnering with colleagues across the UK, Europe, and Africa
- Write and refine on-brand copy for social, campaigns, blogs, and landing pages
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M-KOPA Nigeria is hiring a Content Lead in Lagos on a hybrid full-time basis to drive brand storytelling across digital channels. The role leads content direction for social, blogs, newsletters, and campaigns within the fintech's Marketing team.
- Lead brand storytelling and content direction for M-KOPA Nigeria's Marketing team
- Hybrid full-time role based in Lagos, partnering with colleagues across the UK, Europe, and Africa
- Write and refine on-brand copy for social, campaigns, blogs, and landing pages
- Collaborate with content creators, designers, and video/motion talent to bring stories to life
- Reports to the Marketing Operations Manager
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in finance, content lead, marketing managerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LagosThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Content Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to M-KOPA Nigeria and the role in Lagos.
- Add concrete examples related to finance, content lead, marketing manager, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Content Lead role in finance, content lead?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lagos under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research M-KOPA Nigeria before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Content Lead (Hybrid) at M-KOPA Nigeria
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Oct 13, 2026, 7:13 AM
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M-KOPA is a pan-African fintech platform that gives underbanked customers access to life-enhancing products and services, including smartphones, solar power, loans, and health insurance. We recently reached 10 million customers across Kenya, Uganda, Nigeria, Ghana, and South Africa, and our asset-finance model has unlocked more than $2 billion in credit. 86% of our customers report an improved quality of life, and 55% are accessing formal financial services for the first time. None of that happens without visual storytelling that people actually stop scrolling for.
We are recruiting to fill the position below:
Job Title: Content Lead
Location: Lagos
Employment type: Full time (Hybrid)
Department: Corporate, Marketing
Job Summary
We are looking for a Content Lead to join our Marketing Team; as we scale up and drive digital and financial inclusion across our markets.
The Role
We're looking for a Content Lead to drive the brand positioning of M-KOPA Nigeria. This role is instrumental in increasing awareness, acquisition, engagement, and retention of customers, shaping the storytelling that shows up everywhere from blogs and newsletters to social posts and campaigns.
This is a hybrid role, you would be working from our office in Nigeria, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Marketing Operations Manager.
What makes this different:
This isn't a role where you write copy and hand it off. You'll develop and lead the storytelling direction for the M-KOPA brand, work closely with content creators, designers, and video and motion talent to bring stories to life, and have real ownership over how M-KOPA sounds everywhere it shows up.
What You'll Do
Storytelling & brand voice:
Develop and lead the storytelling direction for the M-KOPA brand, spotting stories (inside the company, among users, in culture) and turning them into content people want to talk about.
Make sure everything we publish sounds like M-KOPA and adds to our brand's voice and authority.
Write and refine on-brand copy for social media, brand campaigns, website content, blogs, and landing pages, ensuring clarity, consistency, and conversion.
Content production & collaboration:
Research and draft blog articles aligned with our content strategy, optimised for readability, SEO, and distribution.
Work with a content creator to bring stories to life through design, video, and motion.
Draft captions and short-form content for different platforms, pair copy with visuals alongside the design team, and create talking head videos.
Campaigns & strategy:
Assist in developing content calendars and keep messaging aligned across blog, email, social, and ads.
Stay ahead of local and global creative trends, tools, and platform updates, especially on TikTok, Instagram, and YouTube.
Contribute creative ideas for campaigns and launches, and work with the marketing team on brainstorming, customer insights, and competitor research.
What You'll Need
Demonstrable experience (3+ years) in a creative leadership or senior creative role, ideally with an advertising or creative agency background, comfortable with fast turnarounds, diverse briefs, and high-pressure environments.
Deep understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook, and WhatsApp, with strong presentation skills to articulate creative concepts to non-creative stakeholders.
Clean, engaging copywriting with a strong sense of voice and tone, and the ability to think in headlines, hooks, and thumb-stopping formats across platforms.
The honest part:
This role moves fast. You'll be juggling blogs, captions, campaign copy, and brainstorms in the same week, often against tight deadlines. But if you want your words to be the thing that makes millions of people trust a brand with their money, this is where that happens.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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